Author: Andrew Raso

Andrew is the co-founder and director of Online Marketing Gurus, a fast-growing, award-winning search company working with brands including HelloMolly, Baku Swimwear, and Forcast. Follow him on Twitter at @andrewraso1 or on LinkedIn.

By andrew-raso published March 28, 2016

How to Measure Engagement the Right Way

Measure-engagement-right-way

The term “content engagement” gets thrown around a lot. I get that. Why would we be creating content if we didn’t want people to engage with it?

But what, in all seriousness, does engagement actually mean? “Clicks,” “social shares,” and “time on page” are phrases I often hear when companies talk about how they measure engagement, but how accurately do metrics like these disclose how – or if – people are interacting with our content?Continue Reading