The term “content engagement” gets thrown around a lot. I get that. Why would we be creating content if we didn’t want people to engage with it?
But what, in all seriousness, does engagement actually mean? “Clicks,” “social shares,” and “time on page” are phrases I often hear when companies talk about how they measure engagement, but how accurately do metrics like these disclose how – or if – people are interacting with our content?Continue Reading