Author: Andrea Fryrear

Andrea Fryrear is the chief content officer for Fox Content, where she uses agile content marketing principles to drive content strategy and implementation for her clients. She also writes for and edits The Agile Marketer a community of marketers on the front lines of the agile marketing transformation. She geeks out on all things agile and content on LinkedIn and Twitter.

By andrea-fryrear published October 14, 2016

Content Marketing ROI: 4 Ways to Get Started


Just as the journey of a thousand miles begins with a single step, the journey toward measuring your content marketing ROI starts with a single area.

It’s a first step that 28% of B2B marketers aren’t taking — they say they aren’t measuring the ROI of their content efforts, according to CMI’s B2B Content Marketing: 2017 Benchmarks, Budgets and Trends — North America.
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By andrea-fryrear published June 16, 2016

How to Stop Working So Hard: Agile Marketers Work Smarter


More, more! Faster, faster! It’s an easy trap to fall into: If only we work more or work faster, surely our results will improve, we tell ourselves. In fact, 89% of marketers are logging into work outside of their normal working hours.

You probably know that the more-more-faster-faster approach isn’t working. The number of B2B content marketers who see their efforts as effective fell 8% between 2015 and 2016. I suspect that those content marketers are missing the Agile marketing boat.Continue Reading

By andrea-fryrear published March 3, 2016

Your Content Team Can Sprint With Agile Marketing


Agile marketing is fast becoming the way for marketing teams to produce impactful, audience-focused resources consistently. I was delighted to hear members of the content marketing community embracing Agile methodologies in my recent #CMWorld Twitter chat. As I answered questions, others chimed in, making the conversation a gold mine of insights and ideas on Agile marketing that I wanted to share with you.Continue Reading

By andrea-fryrear published December 3, 2015

Agile Principles + Content Marketing = Long-Term Success


By now I hope we’ve all heard that content marketing is a long play. You simply can’t decide to try it out for a couple of months and expect to see huge payoffs.

Instead, to get the most out of your content you have to get management, executives, or whoever holds the purse strings to commit to at least a year of consistent content marketing.Continue Reading

By andrea-fryrear published August 13, 2015

How to Make Content Marketing Work With an Agile Team


On an Agile marketing team, things move pretty quickly. Working with an average sprint length of a scant two weeks, we content marketers can sometimes feel like the plodding turtle being left behind by the speeding hare. Even on an Agile team, content creation is often a marathon, rather than, well, a sprint. It’s a long-term, ongoing effort that can seem out of sync with the constant experimentation and iteration that characterizes an Agile team.

And yet, content needs to roll with changing market forces, respond to emerging opportunities, and constantly improve. Basically, content needs to be Agile, too. It just needs to run at its own pace.Continue Reading

By andrea-fryrear published June 18, 2015

The 5 Superpowers of Intelligent Content: Themes From ICC


With its ability to morph into the right kind of content at the right time, intelligent content has powers beyond those of your average content.

During the Intelligent Content Conference 2015, keynote speaker Scott Abel introduced the idea of superpowered content. As the conference progressed, the superpowers of intelligent content were revealed in session after session.Continue Reading

By andrea-fryrear published May 25, 2015

Keep Content Flowing With This Easy Agile Marketing Tool


There are times when a wrench gets thrown into your content marketing machine and you can’t figure out who threw it. Nothing seems different, but suddenly you’re rushing to make deadlines, editors are stressed, and the whole process has become frantic.

It’s time to step back and figure out where the workflow is breaking down.Continue Reading

By andrea-fryrear published May 4, 2015

Intelligent Content + Agile Approach: How This Combo Paid Off for My Team


Departments and, ideally, enterprises embrace the intelligent content model to make it possible to deliver the right content to the right audience, at the right time, and in the right way. “The right way” generally means on the right device, in the right format, and in the right language.

The trick is getting all those things right and still managing to release more than one piece of content a month.Continue Reading