More, more! Faster, faster! It’s an easy trap to fall into: If only we work more or work faster, surely our results will improve, we tell ourselves. In fact, 89% of marketers are logging into work outside of their normal working hours.
You probably know that the more-more-faster-faster approach isn’t working. The number of B2B content marketers who see their efforts as effective fell 8% between 2015 and 2016. I suspect that those content marketers are missing the Agile marketing boat.Continue Reading