Author: Andrea Fryrear

Andrea Fryrear is a Certified Scrum Master and content marketer for MarketerGizmo, where she dissects marketing buzzwords and fads, hoping to find the pearls of wisdom at their core. Her pet topic is Agile marketing, which she believes holds the key to a more fulfilling marketing career for individuals and a more powerful marketing department for businesses. She’s happy to connect on LinkedIn.

By andrea-fryrear published March 3, 2016

Your Content Team Can Sprint With Agile Marketing

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Agile marketing is fast becoming the way for marketing teams to produce impactful, audience-focused resources consistently. I was delighted to hear members of the content marketing community embracing Agile methodologies in my recent #CMWorld Twitter chat. As I answered questions, others chimed in, making the conversation a gold mine of insights and ideas on Agile marketing that I wanted to share with you.Continue Reading

By andrea-fryrear published December 3, 2015

Agile Principles + Content Marketing = Long-Term Success

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By now I hope we’ve all heard that content marketing is a long play. You simply can’t decide to try it out for a couple of months and expect to see huge payoffs.

Instead, to get the most out of your content you have to get management, executives, or whoever holds the purse strings to commit to at least a year of consistent content marketing.Continue Reading

By andrea-fryrear published August 13, 2015

How to Make Content Marketing Work With an Agile Team

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On an Agile marketing team, things move pretty quickly. Working with an average sprint length of a scant two weeks, we content marketers can sometimes feel like the plodding turtle being left behind by the speeding hare. Even on an Agile team, content creation is often a marathon, rather than, well, a sprint. It’s a long-term, ongoing effort that can seem out of sync with the constant experimentation and iteration that characterizes an Agile team.

And yet, content needs to roll with changing market forces, respond to emerging opportunities, and constantly improve. Basically, content needs to be Agile, too. It just needs to run at its own pace.Continue Reading

By andrea-fryrear published June 18, 2015

The 5 Superpowers of Intelligent Content: Themes From ICC

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With its ability to morph into the right kind of content at the right time, intelligent content has powers beyond those of your average content.

During the Intelligent Content Conference 2015, keynote speaker Scott Abel introduced the idea of superpowered content. As the conference progressed, the superpowers of intelligent content were revealed in session after session.Continue Reading

By andrea-fryrear published May 25, 2015

Keep Content Flowing With This Easy Agile Marketing Tool

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There are times when a wrench gets thrown into your content marketing machine and you can’t figure out who threw it. Nothing seems different, but suddenly you’re rushing to make deadlines, editors are stressed, and the whole process has become frantic.

It’s time to step back and figure out where the workflow is breaking down.Continue Reading

By andrea-fryrear published May 4, 2015

Intelligent Content + Agile Approach: How This Combo Paid Off for My Team

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Departments and, ideally, enterprises embrace the intelligent content model to make it possible to deliver the right content to the right audience, at the right time, and in the right way. “The right way” generally means on the right device, in the right format, and in the right language.

The trick is getting all those things right and still managing to release more than one piece of content a month.Continue Reading