Author: Andrew Davies

Andrew Davies is the CMO and Co-Founder of idio, and helps leading content marketers maximize the value of their content marketing. idio's Content Intelligence platform analyzes your content automatically, understands your customers via the content they consume, and recommends the right content to the right person in real-time, on any channel. To find out more, please visit and follow Andrew on Twitter @andjdavies.

By andjdavies published April 24, 2015

Use Data to Help Your Engagement Conundrum


Too many marketers look at content engagement as an art form. They fail to validate their content strategy and content topics against their customers’ needs and wants. LinkedIn’s Jason Miller recently echoed this thought:

“What keeps me up at night is wondering if we are too ahead of our market in our content strategy.”

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