Author: Allan Tan

Allan Tan runs a content marketing and public relations agency in Asia‐Pacific, helping B2B clients achieve results through great communications. For 18 years, he has had the privilege of serving world‐leading organizations by staying true to his inner geek. Allan loves “Star Wars,” and believes “Dance Central 2” is the best ever and that there is much to learn from the “Lord of the Rings.”

By allan-tan published June 7, 2012

4 Golden Rules for Successful Content Brainstorms, Courtesy of “The Godfather”

Golden rules for successful content brainstorms, CMIHave you ever been in a content brainstorming session that turns out to be little more than a drizzle — one where you find yourself rehashing the same ideas over and over again and where there are way too many naysayers and too few ”screw-it-let’s-do-it” folks?

We’ve all been there. Brainstorming sessions, when they don’t work, are soul-numbingly frustrating: You feel like you’ve wasted precious time, you’re no closer to achieving your objectives, and you hate the smartass across the table who keeps pointing out — with seemingly great relish — why your ideas will never work.Continue Reading