Author: Alex Bashinsky

Alex Bashinsky is the co-founder of Picreel, an online marketing software program that converts bounce traffic into revenue. He's passionate about helping businesses improve their conversion rates and, in his down time, enjoys reading and playing the guitar. Get in touch with Alex at @abashinsky or check out Picreel.com.

By alex-bashinsky published October 8, 2015

How to Structure Your Business Blog Posts to Maximize Conversions

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Let’s face it. Your primary purpose in writing blog posts is not to capture Facebook “likes” or get ranked. You’re writing a blog for strategic business purposes. You want the content to achieve something. You want to increase your conversions – to put a direct value on the time invested in blogging.

Writing blog posts for conversions requires an approach subtly different than writing to provide fun or to educate. Consider the following path to boost your blog ROI:Continue Reading