Have you taken the plunge with your mobile content strategy and optimized for Google AMP and Facebook Instant Articles?
Aleh Barysevich is chief marketing officer and co-founder at Link-Assistant.Com, the company that makes SEO PowerSuite (website promotion toolkit) and BuzzBundle (social media software) for bloggers, webmasters, and online marketers. Follow Aleh on Twitter at @ab80.
Optimizing your content for search engines means optimizing it for readers: Quality content wins in rankings as Google refines its algorithms to give searchers what they want.
While SEO tricks and shortcuts only serve to get your content penalized in the long run, that doesn’t mean that marketers should ignore how to use the underlying algorithms that cause quality content to be rewarded.Continue Reading