Author: Alan Grainger

Alan Grainger is the SEO and Online Marketing Specialist at Superdream, a full-service marketing agency based in the UK. You can contact him on Twitter @aj_grainger.

By alan-grainger published August 12, 2013

Build a Successful Content Marketing Strategy from Scratch in 7 Steps

stacking up success-content marketing strategyContent marketing is a term that has been in use for a number of years. However, recently it has become more prevalent, as the subject has found its way onto SEO blogs, as well as throughout any literature that touches on online marketing.

By looking at the Google Trends data I’ve compiled below, we can see this growth mapped out in the number of searches for the phrase “content marketing” over the last five years, culminating in a huge increase in interest since 2011.Continue Reading