Author: Aaron Orendorff

By night, Aaron Orendorff is busy “saving the world from bad content” over at iconiContent. By day, he teaches communication and philosophy at the local college. Follow him on Twitter.

By aaron-orendorff published September 21, 2015

Ultimate Guide: 11 Sign-Up Strategies for Building Your Email List

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Editor’s note: Because building your audience continues to be the cornerstone of content marketing, we’ve updated this post.

Next to Buy Now, what is the most profitable click your business can target?

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As CMI’s Joe Pulizzi explains:

While larger enterprises are fighting silo battles, politics, and tearing each other apart focusing on (sometimes) meaningless metrics, small players with patience and passion are building audiences and winning. Continue Reading

By aaron-orendorff published May 4, 2015

The 5-Point Survival Guide to Blogging as a Business

survival-guide-blogging-coverBlogging is hard. Damn hard.

And, not to be the bearer of bad news, but blogging as a business is even worse. In fact, even seven years ago, Technorati estimated that 95% of all blogs were outright failures, victims of abandonment by their creators.Continue Reading

By aaron-orendorff published February 18, 2015

‘Delete This Email!’ Why Mobile Email Matters to Your Business

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Let’s get right to the point. This article is gonna hurt.

Why?

Because this article is about the No. 1 mistake you and your business are making with what is still the most powerful online marketing tool there is – email.Continue Reading