Author: Aaron Orendorff

By night, Aaron Orendorff is busy “saving the world from bad content” over at iconiContent. By day, he teaches communication and philosophy at the local college. Follow him on Twitter.

By aaron-orendorff published December 20, 2016

8 Business Intelligence Tools for Content Marketers With Technophobia

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You are a content marketer. You care about people, about making real content for real humans that adds value and solves problems. After all, that’s the heart of content marketing.

Unfortunately, all that care and human connection often comes at a cost.

Even in the B2B realm, a mere 6% of respondents in CMI’s 2017 research rated their organization’s content marketing maturity level as “sophisticated” — providing accurate measurement to the business and scaling across the organization. The previous survey looked at challenges and found “measuring content effectiveness” was the No. 2 challenge faced by marketers, second only to creating content itself.Continue Reading

By aaron-orendorff published December 11, 2016

50 Best Social Media Tools From 50 Most Influential Marketers Online

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Let’s be honest, social media is a jungle. Forget about the flood of apps, integrations, and add-ons, just figuring out which network you should invest in is overwhelming.

What if you could ask today’s most influential online marketers one question: “What social media tool is your all-time, desert-island, can’t-live-without favorite?”Continue Reading

By aaron-orendorff published October 5, 2016

How to Network a Conference Like a Jedi: 55 Tips

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Conferences are not for the faint of heart, especially a conference the size and scope of Content Marketing World — 3,600 marketers from 72 countries all descending on 11 keynoters, 208 speakers, and 96 breakout sessions over four days in Cleveland, Ohio.

In two words: mind blowing. In three: mind blowingly terrifying.Continue Reading

By aaron-orendorff published September 8, 2016

How to Build Your Email List: The (Better Than) Ultimate Guide

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It’s not “like” or follow. And it’s not even add to cart, buy now, or confirm purchase.

The most profitable online click is subscribe.Continue Reading

By aaron-orendorff published August 8, 2016

Are Your Customers Unsubscribing? 3 Ways to Deliver Delightful Content Experiences

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Last summer I spent three nights at a downtown Denver hotel. It was delightful, truly. The Wi-Fi had a rocky start, but the front desk fixed the problem and, as an apology, gave me free access during my stay. The gym was clean and a life-size faux cow in the lobby intrigued me enough to post about it on social.Continue Reading

By aaron-orendorff published April 4, 2016

Tips and Tools to Ensure Speed Doesn’t Kill Your Site

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Back in February, Joe Pulizzi dropped this bombshell of a headline: One Thing Is Killing Content Marketing and Everyone Is Ignoring It.

Not surprisingly – just five days later — it was the most-shared CMI article on social media. With 51 comments and counting, the question is, “Why?”Continue Reading

By aaron-orendorff published December 20, 2015

A Surprising Way to Reach Millennials: Lessons From the Ninja Turtles

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For many content marketers, Millennials, who have $1.3 trillion in annual buying power, are an attractive Achilles heel.

As John Boitnott writes in Inc., Millennials’ resistance to content marketing occurs when they think the content is unoriginal, boring, irrelevant, or deceptive. Simply calling it “content” and not “marketing” doesn’t mean they’ll find it more valuable than a typical ad.Continue Reading

By aaron-orendorff published November 1, 2015

11 Resources to Curate, Clip, Collect, and Collaborate Content

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As content marketers, we have our work cut out for us.

Getting our own, original ideas off the ground is hard enough. Unfortunately, when we add all the collecting, clipping, curating, and collaborating necessary for full-scale engagement, overwhelmed is understatement.Continue Reading

By aaron-orendorff published September 21, 2015

Ultimate Guide: 11 Sign-Up Strategies for Building Your Email List

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Editor’s note: Because building your audience continues to be the cornerstone of content marketing, we’ve updated this post.

Next to Buy Now, what is the most profitable click your business can target?

Subscribe.

As CMI’s Joe Pulizzi explains:

While larger enterprises are fighting silo battles, politics, and tearing each other apart focusing on (sometimes) meaningless metrics, small players with patience and passion are building audiences and winning. Continue Reading

By aaron-orendorff published May 4, 2015

The 5-Point Survival Guide to Blogging as a Business

survival-guide-blogging-coverBlogging is hard. Damn hard.

And, not to be the bearer of bad news, but blogging as a business is even worse. In fact, even seven years ago, Technorati estimated that 95% of all blogs were outright failures, victims of abandonment by their creators.Continue Reading