You are a content marketer. You care about people, about making real content for real humans that adds value and solves problems. After all, that’s the heart of content marketing.
Unfortunately, all that care and human connection often comes at a cost.
Even in the B2B realm, a mere 6% of respondents in CMI’s 2017 research rated their organization’s content marketing maturity level as “sophisticated” — providing accurate measurement to the business and scaling across the organization. The previous survey looked at challenges and found “measuring content effectiveness” was the No. 2 challenge faced by marketers, second only to creating content itself.Continue Reading