An important tool for creating human connections, video stands as a top priority in most content marketing programs. New CMI research explores how marketers are using this format – and what they need to achieve better results.

We asked more than 100 thought leaders, award winners, and subject matter experts for their take on the content marketing trends that will have the most impact in 2022. Find out if you're up on the latest (and where to focus if you're not).

Engaging videos lead to powerful results. But crafting quality video takes significant effort. Repurposing lets you stretch the same ingredients across many platforms to satisfy different appetites. Try these ideas to turn your videos into a menu of epic content.

Find out how to create high-ROI video content marketing with Google+ Hangouts on Air. The free, interactive video production tool lets you host video conferences with 10 participants, while other viewers can watch, message questions, and comment in real time.

Standing out in the crowded video space will take more creativity in 2023. Discover what the CMI’s newly released research says and get inspired by six award-winning examples.

Moving beyond the basics of developing and executing a video content strategy, find out how to succeed with video content marketing by engaging your audience. Use these tips for making the videos as engaging, effective, and easy to develop as possible. Also, check out a case study that shows how one business found success with creative video content.

Video remains a top priority in content marketing programs. But how well are marketers using the popular format? What do they need to do better? Find out that and more in the newly released 2022 Video and Visual Storytelling survey.

Learn why you should rethink your digital video marketing strategy. Robert Rose, Chief Strategy Advisor at the Content Marketing Institute, offers insights about optimizing content to match the channel where it will be experienced.

Video’s role in content marketing has elevated in the past two years. Find out what types deliver the best results, why you shouldn’t give up every other content format, and more in the latest CMI Video & Visual Storytelling Survey.

Andrew Davis walks you through his video creation process from start to finish. He also shares tech tips and tactical shortcuts to level up your content without maxing out your video budget.

Doing the same things again and again while expecting different results never leads anywhere good. So, stop creating and promoting videos the way you’ve been doing it and start trying out these expert principles for video marketing growth.