Search Results for: video

How a Winery Crushed Its Content Marketing With Video

Published: 2018-02-28

Wonder what it takes to make a video so good your audience or news outlets can’t wait to get their hands on it? Learn from a marketer who uses video to crush Jordan Winery’s content marketing strategy. Continue reading

Video Storytelling Secrets From an Award-Winning Series

Published: 2018-01-09

Great video storytelling doesn’t require a great budget. But it does require planning, well-selected subjects, and a willingness to adapt. Discover the 10 must-dos from the creators of Visa’s award-winning Solo Traveller series. Continue reading

10 Ways to Make Videos Your Customers Can’t Resist

Published: 2018-01-05

Ever lose track of time watching videos online? What makes them so hard to resist? TechSmith’s learning and video ambassador knows. Here are 10 ways he suggests to make your videos as engaging as possible. Continue reading

What to Do After You Press Record: A Formula for Videos People Love

Published: 2017-11-08

People are flocking to Amy Schmittauer’s YouTube series, Savvy Sexy Social. Why? Her popularity comes, at least in part, from her discovery of a formula for making videos that people love. Here’s her nine-part formula. Continue reading

10 Tips (and a Ton of Tricks) to Maximize Your Video Content Investment

Published: 2017-10-24

To be successful with video content, you should understand how to leverage the medium’s tremendous power. Use this guide to keep your efforts focused on the right goals, while delivering delightful stories your audience will love to watch. Continue reading

Video-Phobic Marketers: It’s Time to Get Over Your Fear of Producing Video

Published: 2017-08-11

Still tentative when it comes to video? Get over it. A longtime video tinkerer says all marketers should be producing video in-house. Read his advice for fearful marketers and tips to shoot your very first video. Continue reading

Comedy Pro Reveals How to Bring Funny to Content [Video]

Published: 2017-08-06

A professional humor writer (think The Colbert Report and SNL) who’s also a B2B social media manager reveals why businesses need to use humor and how you can exercise your comedic creativity muscles. Continue reading

How REI Is Unlocking the Power of Long-Form Video

Published: 2017-07-14

REI has a uniquely powerful opportunity for producing amazing video, but its managing editor Paolo Mottolo – Content Marketer of the Year finalist – believes any brand can get similar results if it approaches video the right way. Continue reading

When Not to COPE With Your Web Images [Video]

Published: 2017-07-06

Make sure your web-based images are sized for screens big and small. Sometimes you can’t COPE, so you should provide multiple versions of an image to give people what they need from the image on any device. Continue reading

How to Create Useful How-To Video Content: Essential Toolbox

Published: 2017-05-09

If you want to tap into video content, how-to videos are probably your best bet. How-to searches on YouTube are growing 70% year over year. And videos rank incredibly well in Google search results. Here’s a toolbox to get started. Continue reading