An important tool for creating human connections, video stands as a top priority in most content marketing programs. New CMI research explores how marketers are using this format – and what they need to achieve better results.
Engaging videos lead to powerful results. But crafting quality video takes significant effort. Repurposing lets you stretch the same ingredients across many platforms to satisfy different appetites. Try these ideas to turn your videos into a menu of epic content.
Standing out in the crowded video space will take more creativity in 2023. Discover what the CMI’s newly released research says and get inspired by six award-winning examples.
Video remains a top priority in content marketing programs. But how well are marketers using the popular format? What do they need to do better? Find out that and more in the newly released 2022 Video and Visual Storytelling survey.
Learn why you should rethink your digital video marketing strategy. Robert Rose, Chief Strategy Advisor at the Content Marketing Institute, offers insights about optimizing content to match the channel where it will be experienced.
Video’s role in content marketing has elevated in the past two years. Find out what types deliver the best results, why you shouldn’t give up every other content format, and more in the latest CMI Video & Visual Storytelling Survey.
Andrew Davis walks you through his video creation process from start to finish. He also shares tech tips and tactical shortcuts to level up your content without maxing out your video budget.
Doing the same things again and again while expecting different results never leads anywhere good. So, stop creating and promoting videos the way you’ve been doing it and start trying out these expert principles for video marketing growth.
Not enough marketers are pushing the video medium as hard as they could. For the sake of marketing budgets, audience engagement, ROI, etc., let’s push things forward, and it starts with a new model of video marketing.
One-size-fits-all video content is no longer enough to gain attention, let alone compel people to act on what they’re watching. That’s why the next revolution in video will center on personalization. Let’s explore.
Visual storytelling brings ideas and personalities to life, while illuminating brand purpose. Here are nine tips from CMI’s Visual Storytelling Summit to help you tell better stories now (and free access to watch all the sessions).
To be successful with video content, you should understand how to leverage the medium’s tremendous power. Use this guide to keep your efforts focused on the right goals, while delivering delightful stories your audience will love to watch.