Great brand stories can attract and retain attention long enough to develop trust with your audience no matter where they are in their journey. But to get great stories, marketers must shift their storytelling thinking.

Next to the headline, the lede is everything. It must complete many tasks — hook the reader, indicate the subject matter, set the tone, etc. To help your intros live up to those weighty responsibilities, read on for real-life critiques.

Are you ready for the transformation? We’re not talking about AI. It’s the convergence of public relations and content marketing. If you tackle it the right way, you can forever enhance your brand’s storytelling.

A slick logo, tag line, and mission can make the claim your brand is the most distinctive. But if you don’t deliver on that, your audience will make their own conclusion. Nowhere does this play a bigger role today than in your content.

Don’t fall for the bad advice that scripts are for amateurs. Discover why you should write scripts for your brand’s videos, podcasts, and other presentations, and get the secrets to making them great.

Want an easy-to-follow test to see if your story is well-crafted, entertaining, engaging, and ultimately convincing? Learn Robert Rose’s new three-act pressure test (and how to create the framework if you don’t have one).

Have you ever waited and waited for SME-driven content only to get 5,000 words explaining something that could have been handled in 500? Architected story packages help you avoid that – and get something you can turn into a whole portfolio of stories.

It’s not a picture of diamonds with a tagline, “Diamonds are forever.” That’s one takeaway from Robert Rose’s latest Marketing Makers episode about visual storytelling. He also gives three approaches to do it better.

Here’s a secret: Even the most seemingly effortless storytellers work for it – formal training, study of storytellers they admire, perfection through retelling, etc. Get their best advice to improve your brand’s storytelling.

Visual storytelling isn’t as hard as it was when cave people etched their narratives into rocks. But it does require a deliberate and thoughtful approach. See the five core elements come alive in these three examples.

Visual storytelling brings ideas and personalities to life, while illuminating brand purpose. Here are nine tips from CMI’s Visual Storytelling Summit to help you tell better stories now (and free access to watch all the sessions).

Just because storytelling is becoming more popular doesn't mean it's always being done well. In truth, effective storytelling is deceptively difficult, requiring dedication, focus, and ongoing practice. Get some brand storytelling lessons from a successful screenwriter.