A global luxury brand investment firm’s acquisition of Hollywood’s biggest talent agency indicates the future of content and marketing in all industries. Why? Read on.
A new book launching Wednesday will help your company build a media brand around its content. (You won’t be too surprised by who the author is.)
Big brands have used generative AI in highly successful ad programs. But is it all just a gimmick? Or, to paraphrase a recent headline, is it from “Mad Men and Women to Machines?”
The Content Marketing Institute is pleased to partner with industry thought leaders to bring you webinars that are relevant to content marketers. Zero-Clicks, SEO and AI ... Oh My! Wednesday, April 17, 2024 | 1:00 PM EDT/10:00 AM PDT | Free Webinar Join us for a webinar that will be…
Every week, CMI’s chief strategy advisor writes a column. Today, its editor recaps the gems that challenge us to think differently about our roles as content marketers, the role of content marketing, and what success feels like.
Ever hear a word or phrase differently after you heard it a million times? That aha moment often comes courtesy of a deep thinker and relayed by a great storyteller. Explore five of those from Robert Rose’s 2019 weekly notes.
Let these highlights from Robert Rose’s zen-sensible columns in 2017 give you an opportunity to step back from the demands of your job and rekindle your enthusiasm for what this marketing business is all about.
How can a brand’s podcast lead to nearly 2 million downloads with listeners in 200 countries and generate about $500,000 in direct revenue in four years? Joe Pulizzi goes step by step into how This Old Marketing was created.
Readers of Content Strategy for Marketers eavesdrop on Robert Rose each week as he weaves quick stories with his observations on content marketing and content strategy. Now, read the 2015 anthology, starting with these favorites.
CMI's Framework white paper concisely communicates the principles that drive CMI. Get the inside story on the collaborative process behind the Framework paper and how it came together. And from this origin story, take away 4 keys to compelling content marketing that will enrich your own white paper efforts.
This week, we recap the year's biggest stories and predict some trends for 2017. Raves include an effort starring George Michael, then we wrap up with a history lesson on content marketing's benefits in our Example of the Week.
CMI’s chief strategy officer gives us weekly peeks into the challenges his clients face. He weaves their stories to universal truths to help you truly think about doing content marketing more effectively. Here are five of the insights.