Search Results for: research

A Step-by-Step Guide to Get More Eyes on Your Research

Here’s the inside, how-to story of how CMI secures media and influencer coverage of our research reports. You can use these strategies to get the word out about your big announcements through media channels you don’t control. Continue reading

4 Things Effective Enterprise Marketers Get Right [Exclusive Research]

Among all B2B marketers surveyed, enterprise marketers reported the lowest effectiveness. Obviously, enterprise marketers have unique challenges, but here are four things that the most effective among them are getting right. Continue reading

A Nutshell Guide to Proper Keyword Research

The importance of keyword research remains steady, but the methods have evolved as search engines grow more intelligent and users change the way they search. Here’s a brief, functional guide to keyword research in today’s environment. Continue reading

Technology Marketers Hold Steady With Content Marketing [Exclusive Research]

Technology marketers report the highest adoption rate of content marketing among all groups of marketers we survey. However, they face a host of unique challenges. Read on for CMI’s latest research into B2B tech content marketing. Continue reading

Don’t Follow a Funnel, Create Content for an Engine [Research]

Forget the 114-year-old linear model of consumer behavior. Consumers’ growing voices in an always-on digital environment require a new model – the consumer engagement engine. Its creators share how it can help your content marketing. Continue reading

[NEW RESEARCH] B2B Manufacturers Stuck When It Comes to Content Marketing

Only 18% of B2B manufacturing marketers say their organizations are effective at content marketing. Discover how that’s changed in a year, the key differentiators, and one tactic that manufacturers are finding especially effective. Continue reading

Native Advertising: Fad or New Go-To Standard? [New Research]

While native advertising isn’t new, it is enjoying a major comeback. Learn more about how content marketers are using it from CMI’s latest research and discover the possibilities for your program. Continue reading

Annual Content Marketing Research

Annual Research: Content Marketing Budgets, Benchmarks and Trends Since 2010, CMI has surveyed B2B, B2C, and nonprofit marketers to uncover insights such as: What distinguishes effective content marketers from their less effective peers? What tactics are content marketers using most … Continue reading

Custom Research

CUSTOM RESEARCH Insights derived from CMI custom-designed surveys, administered quarterly and developed in conjunction with brands. Is Native Advertising the New Black? Content Marketing Institute recently surveyed its audience to see how marketers are using and perceiving native advertising for … Continue reading

Executive Research

While our annual research takes a broad, quantitative look at content marketing trends, our executive research works with a small group of marketing leaders to explore how they are handling core content marketing challenges. The State of Content Marketing Operations for … Continue reading

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