Search Results for: research

Beyond the Build – What Content Marketers in Australia Must Do Next [New Research]

Published: 2017-11-15

More Australian content marketers say their organizations focus on building audiences. But CMI’s latest research also reveals too few marketers are taking the long view – providing audience-first content and building trust over time. Continue reading

This Week in Content Marketing: Blogging Research – Longer and Less Frequent for the Win

Published: 2017-11-04

We reveal news about PNR’s future. Meanwhile, advertising’s future remains uncertain, and LinkedIn drops the ball on original content. Mumbrella makes our rants and raves; then we share a This Old Marketing example on Lloyd’s List. Continue reading

6 Ways Manufacturing Marketers Can Improve Their Content Marketing [New Research]

Published: 2017-11-01

With today’s release of Manufacturing Content Marketing 2018: Benchmarks, Budgets, and Trends—North America, we share six ways sophisticated/mature content marketing programs are operating differently than young/first step programs. Continue reading

New Research Reveals Habits of Top Content Marketers

Published: 2017-09-27

Almost two-thirds of B2B marketers say they’re more successful with their content marketing than a year ago. That’s just one of the findings in the newly released research, B2B Content Marketing 2018: Benchmarks, Budgets, and Trends—North America. Continue reading

How Content Influences the Purchasing Process: Tips for Content Marketers [Research]

Published: 2017-07-27

Want to know how content affects the purchasing process? Gain insight from the latest research from SmartBrief and CMI exploring what type of content is most influential, how decision-makers perceive content from vendors, and more. Continue reading

Marketers: 14 Opportunities to Make Your Content Efforts More Scalable [New Research]

Published: 2017-07-13

Though most marketers say their brand views content as an asset, only a minority have the people and processes in place, according to new research on content management and strategy from the Content Marketing Institute. Continue reading

Content Marketing Industry: What’s Happening in Hiring [Research]

Published: 2017-06-30

Hiring and retaining talent is an ongoing struggle. Learn what the research shows about content marketing hiring – from the biggest geographic markets to role-specific salaries, and from desired skill sets to retention activities. Continue reading

Interactive Content Fuels Customer Experiences [Research]

Published: 2017-06-07

Nearly half of marketers surveyed by CMI are using interactive content. Their top reason? Engagement, followed by audience engagement and brand awareness. Learn more about marketers and interactive content in our latest research. Continue reading

Time for B2B Enterprise Marketers to Get Focused on Their Audience vs. Their Brands [New Research]

Published: 2017-04-12

Too many B2B enterprise marketers create content focused on their brand, not their audience. That’s one of the key findings in our new research report, B2B Enterprise Content Marketing 2017: Benchmarks, Budgets, and Trends—North America. Continue reading

7 Things Top-Performing Technology Marketers Do With Their Content [New Research]

Published: 2017-03-22

Technology marketers have tough jobs. Not only must they master their company’s sometimes complex products and offerings, but they also need to communicate quickly and succinctly. But, there’s good news according to our latest research. Continue reading