Search Results for: research

How to Turn Research Into 27+ Content Pieces [Case Study]

The research report was complete. Instead of rejoicing, ion interactive pounced on the opportunity to turn it into a robust content marketing effort. Now they share how they transformed one report into 27+ pieces of effective content. Continue reading

[New Research] B2C Marketers Need to Give Content Marketing Time

Learn what B2C marketers are doing (and not doing) and plan to do with the Content Marketing Institute’s B2C Content Marketing—2017 Benchmarks, Budgets, and Trends—North America report. Plus, learn what the top performers do best. Continue reading

Make Media Research a Content Priority

Are you under-investing in research — the type of research that will help uncover how you will distribute and promote your content to influencers and media before you create it? Then you’ll want to read this. Continue reading

Content Marketing Takes a Turn for the Better: New 2017 Research

With the release of B2B Content Marketing 2017: Benchmarks, Budgets, and Trends—North America, we learn that the majority of organizations are more successful with content marketing than they were one year ago and how the top performers stand out. Continue reading

3 Customer Research Tactics to Help Content Creation

Companies focused on their customers are 60% more profitable than ones that aren’t customer-centric. Imagine what could happen to your marketing if your content was customer-focused. These three steps can help you do that. Continue reading

30+ Marketing Tools for Research, Engagement, Measurement, Workflow, and Visuals

Is your content marketing toolbox empty? Is it so overcrowded that you can’t find anything to help? Content Marketing World presenters are here to help. These daily practitioners reveal the 30+ tools that help them the most. Continue reading

How to Outperform Fortune 500 Brands on Instagram [Research]

How are America’s biggest brands putting Instagram to use? An analysis of Fortune 500 Instagram content reveals four trends and takeaways that can help your brand’s Instagram content stand out. Continue reading

Use of Interactive Content on the Rise [Research]

What’s the top reason marketers say they use interactive content in the buyer’s journey? Learn that and more as we share the key findings and full report on the use of and best practices for interactive content. Continue reading

A Step-by-Step Guide to Get More Eyes on Your Research

Here’s the inside, how-to story of how CMI secures media and influencer coverage of our research reports. You can use these strategies to get the word out about your big announcements through media channels you don’t control. Continue reading

4 Things Effective Enterprise Marketers Get Right [Exclusive Research]

Among all B2B marketers surveyed, enterprise marketers reported the lowest effectiveness. Obviously, enterprise marketers have unique challenges, but here are four things that the most effective among them are getting right. Continue reading