Search Results for: research

How Content Influences the Purchasing Process: Tips for Content Marketers [Research]

Published: 2017-07-27

Want to know how content affects the purchasing process? Gain insight from the latest research from SmartBrief and CMI exploring what type of content is most influential, how decision-makers perceive content from vendors, and more. Continue reading

Marketers: 14 Opportunities to Make Your Content Efforts More Scalable [New Research]

Published: 2017-07-13

Though most marketers say their brand views content as an asset, only a minority have the people and processes in place, according to new research on content management and strategy from the Content Marketing Institute. Continue reading

Content Marketing Industry: What’s Happening in Hiring [Research]

Published: 2017-06-30

Hiring and retaining talent is an ongoing struggle. Learn what the research shows about content marketing hiring – from the biggest geographic markets to role-specific salaries, and from desired skill sets to retention activities. Continue reading

Interactive Content Fuels Customer Experiences [Research]

Published: 2017-06-07

Nearly half of marketers surveyed by CMI are using interactive content. Their top reason? Engagement, followed by audience engagement and brand awareness. Learn more about marketers and interactive content in our latest research. Continue reading

Time for B2B Enterprise Marketers to Get Focused on Their Audience vs. Their Brands [New Research]

Published: 2017-04-12

Too many B2B enterprise marketers create content focused on their brand, not their audience. That’s one of the key findings in our new research report, B2B Enterprise Content Marketing 2017: Benchmarks, Budgets, and Trends—North America. Continue reading

7 Things Top-Performing Technology Marketers Do With Their Content [New Research]

Published: 2017-03-22

Technology marketers have tough jobs. Not only must they master their company’s sometimes complex products and offerings, but they also need to communicate quickly and succinctly. But, there’s good news according to our latest research. Continue reading

5 Research Insights to Drive Your Content Marketing

Published: 2017-02-24

Successful marketers no longer dabble in content marketing. They recognize it’s a complex discipline. Discover five key insights from Content Marketing Institute’s B2B research and how you can use them to help your own programs. Continue reading

Want to Commit to Content Marketing? Prioritize the Right Things [New UK Research]

Published: 2016-12-07

The Content Marketing Institute’s latest research provides insight into how commitment translates into action. Though focused on what the most committed UK marketers do differently, the lessons are useful for marketers worldwide.

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With Maturity Comes Results for Australian Content Marketers [New Research]

Published: 2016-11-16

Content marketing success increases with experience – and now we have data to prove it and much more in the Content Marketing Institute’s new research report, Content Marketing in Australia: 2017 Benchmarks, Budgets, and Trends. Continue reading

Manufacturing Marketers See Content Marketing Breakthrough [Research]

Published: 2016-11-02

Last year, manufacturing marketers were stuck when it came to content marketing. What a difference a year makes. Check out our latest research, Manufacturing Content Marketing: 2017 Benchmarks, Budgets, and Trends—North America. Continue reading