On the surface, engagement seems like an ideal goal. But take a deeper look at how difficult it is to determine its value. You may want to rethink engagement’s role in your content marketing strategy.

Everyone wants engagement from their content. The problem is we’re not quite sure of the best way to get it. It’s one area that’s more art than science. Here are five things to consider adding to every blog post to increase engagement.

Are you making these three mistakes when measuring engagement? If you’re analyzing reach, time on page, and shares, you are. Here’s how to do it better.

How do you measure content's impact? Learn to prove the value of your content campaigns with these metrics pointers.

Here's a look at Facebook engagement tactics; a subject analysis that will give you a better sense of what is working well on Facebook. This analysis focuses on the automotive industry -- specifically, on trucks -- but there are takeaways for content marketers in any industry.

What does engagement really mean? It’s not clicks, social shares, and time on page. Consider these three alternatives to vanity metrics to truly understand how your audience interacts with your content.

Emotion can be an incredibly powerful engagement tactic when used artfully. Let’s explore the science of emotion and how you can use it in an empathetic way to create more meaningful content.

With the help of our CMI contributors, we're tackling how to make content more engaging, which was the biggest challenge identified in the new research about B2B Content Marketing. Over the past two weeks, our contributors answered these questions: First things first – what does engaging mean to you? How can marketers make…

How you engage with your audience’s positive and negative feedback can make a difference in how people feel and think about your brand. That’s why you need to craft a feedback engagement strategy.

Engagement is the difference between a home-run piece of content and one doomed for a quick out. That's why you should consider these three tips for creating ultra-targeted content that can attract your target audience.

Few marketers tap into this lesser-known, low-cost content distribution channel to exponentially increase the reach of their content with little additional work required.

With the help of our CMI contributors, we're tackling how to make content more engaging, which was the biggest challenge identified in the new research about B2B Content Marketing. Over the past three weeks, our contributors answered these questions: First things first – what does engaging mean to you? How can marketers make…