Search Results for: amanda todorovich

How Cleveland Clinic Became One of the Most Visited Health Care Destinations

Published: 2016-07-25

Amanda Todorovich started her content marketing journey at Cleveland Clinic with a three-person team and a vision. Now, it’s one of the most visited health-care destinations online and she is a Content Marketer of the Year finalist. Continue reading

A Content Marketing Love Letter

Published: 2017-10-29

CMI founder Joe Pulizzi pens a letter from his heart. Beginning with one of the worst days in his professional life, Joe shares how content marketing took off for him and CMI and looks at what’s ahead for him. Continue reading

Unsolicited Advice: 6 Letters Every Content Marketer Needs to Read

Published: 2017-01-01

Don’t aim for perfection, but strive to be the best marketer you can. Andrew Davis, columnist for CCO magazine, writes letters to unsuspecting marketers proposing changes to help them improve their efforts. Here are six. Continue reading

6 Stolen Content Marketing Ideas from the Top Marketers of 2016

Published: 2016-12-28

Content Marketer of the Year finalists developed and executed a lot of great ideas for their content marketing programs. CMI’s head of content shares the six ideas she’s stealing from them. Continue reading

Must-Know Topics, Companies, and People for 2016 [CCO Recap]

Published: 2016-12-25

Didn’t have time to read every page of Chief Content Officer magazine in 2016? Its editor shares 15 highlights to help you become a better marketer – more efficient, more creative, more ambitious, and even more fulfilled. Continue reading

Content Marketing ROI: A Formula for Any Type of Organization

Published: 2016-11-29

Executives are no longer willing to accept marketing that doesn’t demonstrate results. An infinitely more measurable approach, content marketing can help. But how do you build the business case for content marketing? Continue reading

22 Blog Posts That Content Marketers Can Be Thankful For

Published: 2016-11-24

In the spirit of giving thanks, the CMI team shares some of the blogs, articles, and videos we admire, including some of our own contributors, as well as outside voices we think every content marketer should be listening to. Continue reading

The Secret Your Website Traffic Might Be Trying to Tell You

Published: 2016-11-18

An unseen message in your website traffic could open a new approach to content. Looking for ways to reach the audience that you have — even if it’s not the audience you wanted — may provide a path to new insights and activities. Continue reading

How a Newsroom Approach Helps Teams Produce Quality Content on a Deadline

Published: 2016-11-11

To create outstanding content that meets your business goals, your content team needs time and staff, while ensuring that the right work gets done at the right time. Here’s how some best-in-class content teams address that challenge. Continue reading

Your 2017 Content Marketing Goal: Give the People What They Want

Published: 2016-11-04

Regardless of the business objectives for your content in 2017, experts at our B2C roundtable identified one overarching goal that should inform each and every piece of content. And they share how they address it in their companies. Continue reading