2013 B2C Content Marketing Research: Benchmarks, Budgets, and Trends
2013 B2C Content Marketing Benchmarks, Budgets and Trends: Find out how B2C marketers are using content marketing and see some comparisons with the B2B crowd.
Search Results for: 2015 B2C
New Content Marketing Research: B2C Challenged with Measurement
Our B2C Content Marketing 2015: Benchmarks, Budgets, and Trends—North America report has the latest on how B2C marketers are using content marketing. Learn how you can double your chance of ROI success and what initiatives the most effective B2C content marketers are working on now, and plan to begin working on within 12 months.
2014 B2C Content Marketing Research: Strategy Influences Success
New content marketing research finds more evidence that a documented content strategy boosts the effectiveness of the content efforts of B2C marketers. Recent research focusing on B2B marketers found similar results: Marketers who have a documented content strategy rate themselves as more effective than those with no set strategy. Learn more about the new study's findings.
Discover 4 Key Differences Between B2C and B2B Marketers [New Research]
B2C marketers meet more frequently to discuss their content marketing and find more value in those meetings than their B2B peers. Learn more from the just-released B2C Content Marketing 2016: Benchmarks, Budgets, and Trends.
How to Win Your Battle for Content Marketing Buy-in [50+ Stats]
Having a content marketing buy-in conversation with executives may be intimidating, yet it is essential to long-term success. We share this starter kit to help you convince leaders of the value content marketing can bring to your organization.
Annual Content Marketing Research
Annual Research: Content Marketing Budgets, Benchmarks and Trends Since 2010, CMI has surveyed B2B, B2C, and nonprofit marketers to uncover insights such as: What distinguishes effective content marketers from their less effective peers? What tactics are content marketers using most often? Which are they finding to be the most effective?…
Research
Annual Research In addition to custom research projects, CMI conducts annual surveys of content marketers, content management professionals, and agencies that offer content marketing services. From these surveys, we produce original research reports that reveal insights about changing practices, challenges, and success factors. Additional research insights may be found here.…
Latest Press Releases
CMI Press Release Archive Looking for more up-to-date news? Check out our current Press Release Page here. December 7, 2016 - BUSINESS WIRE UK Marketers Who are Committed to Content Marketing See Different Results December 2, 2016 - BUSINESS WIRE Registration Now Open for Content Marketing World 2017…
2020 B2C Content Marketer of Year Finalists Empower Audiences
In an extraordinary year, extraordinary B2C content marketers rose to the occasion. Here are a group and two individuals who are at the top of their game – the 2020 B2C Content Marketer of the Year finalists.
No Product Ready at Launch? Content to the Rescue (B2C CMY Finalist)
How does a company launch without a product and still hit $12 million in sales in year one? A brilliant content strategy. Learn how Away did that and more with content, making its co-founder a B2C Content Marketer of the Year finalist.
68 SEO Content Tools, Trends, and Tips for B2B and B2C Brands
Time-strapped, budget-conscious B2B and B2C marketers can’t afford to make unwise choices with SEO and content marketing. These SEO tools and tips can help you make good decisions and use your marketing dollars well.
10 Research-Driven Insights about Content Marketers in 2015
For the first time, CMI looks comprehensively at its 2014 research to identify the unifying challenges of B2B, B2C, and nonprofit marketers in North America, and UK and Australian for-profit marketers. We also offer some help from the archives.