By Linda Formichelli published October 18, 2017

Email Lists: When Smaller Is Actually Better

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Have you been attracted to headlines like these?

  • 50 Tips to Help You Get 50,000 Email Subscribers for Your List
  • 20 Ridiculously Easy Ways to Get More Email Subscribers
  • How to Build an Email Marketing List as Quickly as Possible
  • 10 Irresistible Incentives That Will Grow Your Email List—Fast

Of course you have, and I understand why: For us content marketers, eyeballs are everything. The more people we have reading, listening to, and watching our content, the better.

But what if the best way to grow a loyal audience for your content is to let your subscribers go, or even to shove them out the door? I learned the hard way that bigger isn’t always better when it comes to email lists. Now, I want to share how to pare your list to make it more effective for your business – and your target audience.

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By Diane Domeyer published October 17, 2017

How to Speed Up the Process to Find and Hire Top Content Marketing Talent

speed-up-process-find-hire-top-content-talent

Half the battle is won. You have approval to add a new content marketing position to your team. Now you just need to find and hire the right candidate – in a red-hot market for people with the right skills – before another company snaps them up. Not a simple problem.

Why? Is there really that much competition for top talent? Yes. In a survey from The Creative Group, creative and marketing professionals with hiring authority named “content creation and content marketing” as one of the top three technical skills lacking on their teams.
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By Daniel Hochuli published October 16, 2017

The Smart (and Not-So-Smart) Ways to Use Vanity Metrics

By Carlijn Postma published October 15, 2017

How to Take an Audience-First Approach to Your Content

By Joe Pulizzi published October 14, 2017

This Week in Content Marketing: Is Google’s Subscription Gift to Publishers a Trojan Horse?

By Ann Gynn published October 13, 2017

Experts Talk Content Workflow Challenges, Bottlenecks, and Solutions

By Marcia Riefer Johnston published October 12, 2017

What to Consider When It’s Time for New Marketing Technology

By Andy Betts published October 11, 2017

The Future of Content and SEO: 5 Trends Every Marketer Needs to Know

By Clare McDermott published October 10, 2017

How 3 Serious Brands Engage Humanly on Social Media

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