Content technologies. Can’t live with ’em; can’t live without ’em. How can marketers take advantage of the promises while avoiding the pitfalls – or at least tip the scales in favor of the promises?
We recently put that question to the folks speaking at the Intelligent Content Conference March 28–30 in Las Vegas. One warning came up over and over: Don’t expect technology itself to solve your problems. As Marketoonist Tom Fishburne recently said, “Trying to make an organization ‘customer-centric’ through technology alone is relying on pixie dust.”Continue Reading