By Julia McCoy published March 27, 2017

Google’s Featured Snippets: How to Get Your Content to Appear

google-featured-snippets-content-appear

 In the rush to get on the front page of Google, a major SERP opportunity stands out as the most useful and most relevant available: featured snippets.

The bits of text at the top of many informational searches in Google, featured snippets can drive a ton of attention toward your site and can be an invaluable weapon for marketers.Continue Reading

By Stephanie Stahl published March 26, 2017

Email Drip Campaigns: How to Make Them Smart and Blunder-Free

email-drip-campaignEmail drip campaigns can be powerful and effective ways to build a loyal audience and share your great content with prospects and customers. But they can also fail miserably. Common — but easily avoidable — mistakes are enough to make babies cry and ruin your sender reputation.

During CMI’s ContentTECH virtual event, Gini Dietrich, CEO at Arment Dietrich Inc. and author of Spin Sucks, and Mike Madden Sr., demand generation program manager at Marketo, offered tips and techniques to make your campaigns smart and blunder-free.Continue Reading

By Joe Pulizzi published March 25, 2017

This Week in Content Marketing: Is Native Advertising’s Fail on Brands or Publishers?

By Will Blunt published March 24, 2017

7 Promotion Tactics to Get Your Content Noticed

By Sujan Patel published March 23, 2017

Will Artificial Intelligence Replace Manual Content Creation?

By Lisa Murton Beets published March 22, 2017

7 Things Top-Performing Technology Marketers Do With Their Content [New Research]

By Michele Linn published March 21, 2017

Where Should You Spend Time on Your Website? 5 Data-Driven Opportunities

By Julia McCoy published March 20, 2017

Why Does User Intent Matter So Much to Your SEO?

By Aaron Orendorff published March 19, 2017

Humanize Your Brand: 3 Ways to Create a Visual Social Media Calendar

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