By Marcia Riefer Johnston published February 23, 2017

Content Technologies: How to Realize the Promises and Avoid the Pitfalls

content-technologies-promises-pitfalls

Content technologies. Can’t live with ’em; can’t live without ’em. How can marketers take advantage of the promises while avoiding the pitfalls – or at least tip the scales in favor of the promises?

We recently put that question to the folks speaking at the Intelligent Content Conference March 28–30 in Las Vegas. One warning came up over and over: Don’t expect technology itself to solve your problems. As Marketoonist Tom Fishburne recently said, “Trying to make an organization ‘customer-centric’ through technology alone is relying on pixie dust.”Continue Reading

By Michele Linn published February 22, 2017

Elevate Your Marketing Career: 5 Ways to Invest in You

elevate-content-marketing-career

Editor’s note: With so many things requiring your attention, it’s tough to know how to spend your time. This update of a previously published post shares one suggestion of how you should invest your time. 

You.

That’s the topic of my post today. You.

Last year, I participated in a panel for the Detroit Content Strategy Meetup, and one of the questions posed by our moderator, Chris Moritz, was this:Continue Reading

By Joe Pulizzi published February 21, 2017

Major Changes Come to Content Marketing World 2017

By Neil Patel published February 20, 2017

4 Content Marketing Things That Turn Off Your Audience

By Jodi Harris published February 19, 2017

Simple Tips for Sleuthing Your Site Performance Using Google Analytics

By Joe Pulizzi published February 18, 2017

This Week in Content Marketing: Medium Picked the Wrong Business Model

By Joe Griffin published February 17, 2017

6 Steps to Find the Perfect Content Marketing Pro

By Marcia Riefer Johnston published February 16, 2017

Want to Scale Up Your Content Operations? 4 Things to Think Big About [Infographic]

By Marcus Varner published February 15, 2017

7 Ways to Accelerate Your Content Review and Approval

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