By Andrea Fryrear published August 16, 2017

A Content Success Story: How FedEx Operations Now Delivers a Better Customer Experience

drew-bailey-content-marketer-year-finalist-fedex-content-operationsEditor’s note: Drew Bailey is a finalist for 2017 Content Marketer of the Year. We will be sharing insight from all CMY finalists in the blog before the winner is announced at Content Marketing World this September.

Redundancies, overlaps, and a general lack of communication kept good content marketers from delivering a better content experience for FedEx customers.

Drew Bailey wanted to change that when he took the reins of content operations at the company. “My team’s job is enablement,” says FedEx’s manager of content strategy and curation. Continue Reading

By Ann Gynn published August 15, 2017

24 Experts Share How to Avoid Big Mistakes in Content Marketing

big-content-marketing-mistakesBlunders, overestimations, slipups, flubs, and missteps – though we hate to admit we make them, they often turn out to be our best teachers.

As the winning college basketball coach John Wooden once said, “If you’re not making mistakes, then you’re not doing anything. I’m positive that a doer makes mistakes.”

Regardless of their future value, these teachable moments can also be problematic and painful in the moment they occur. To minimize some of the friction you’ll experience from unnecessary slipups, we enlisted the help of some “doers” who are presenting at Content Marketing World. They share some of the mistakes they’ve encountered – and offer tips on how you can avoid them in your own content marketing programs.Continue Reading

By Joe Pulizzi published August 14, 2017

What If What We Know About Marketing Is What’s Holding Us Back?

By Karola Karlson published August 13, 2017

8 Ways Intelligent Marketers Use Artificial Intelligence

By Joe Pulizzi published August 12, 2017

This Week in Content Marketing: Marketers, Not Publishers, Will Win With Long-Form Content

By Clare McDermott published August 11, 2017

Video-Phobic Marketers: It’s Time to Get Over Your Fear of Producing Video

By Marcia Riefer Johnston published August 10, 2017

How and Why (or Why Not) to Build a Chatbot

By Dawn Papandrea published August 9, 2017

How Financial Services Companies Build Relationships Through Content

By Jodi Harris published August 8, 2017

The Art of the Cart: How Retail Brands Can Cash in on Content Marketing

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