By Joe Pulizzi published June 24, 2017

This Week in Content Marketing: The New York Times Shows That Email Is the Next Best Thing

NYT_email-next-best-thingPNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. If you enjoy our show, we would love it if you would rate it or post a review on iTunes.

In this week’s episode

Robert ponders whether saying “I don’t” is a viable alternative to saying “no.” On the news front, we offer an overview of NerdWallet’s content-first approach, which has taken the company from zero to over $500 million in revenue, and outline how The New York Times is killing it in the email game by opening up new marketing opportunities that focus on retention and loyalty. Rants and raves include net neutrality and YouTube’s ad crisis; then we close the show with an example of the week from Mobil.Continue Reading

By Clare McDermott published June 23, 2017

Read These Books: Summer Recommendations from Content Marketers

books-summer-recommendations-content-marketersNeed something to snap you out of your slump? Turn to your fellow marketers for advice about books and a few podcasts that are practical, inspirational, and downright fun.Continue Reading

By Andrea Fryrear published June 22, 2017

How to Stop Wasting Time on the Wrong Content

By Joe Pulizzi published June 21, 2017

2017 Mid-Year Content Marketing Checkup

By Ann Gynn published June 20, 2017

Higher Education: How to Raise Your Content Marketing Game

By Ann Smarty published June 19, 2017

9 Blogging Tools That Will Make Your Job Easier

By Clare McDermott published June 18, 2017

How The Weather Channel Does Social Media

By Joe Pulizzi published June 17, 2017

This Week in Content Marketing: Is Google’s Ad-Blocking Plan Good or Evil?

By Clare McDermott published June 16, 2017

Print’s Very Much Alive: Magazine Examples from 9 Brands

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