By Joe Pulizzi published July 8, 2017

This Week in Content Marketing: Could Digital Advertising Be Ready to Pop?

digital-advertising-ready-popPNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. If you enjoy our show, we would love it if you would rate it or post a review on iTunes.

In this week’s episode

Robert ponders whether we can teach ourselves to be more curious. On the news front, we discuss the state of digital advertising based on reactions to this year’s Cannes Advertising Awards, and offer our strong opinions on yet another article that throws shade at the term “content marketing.” Our rants and raves include CPA Australia and why content creators are crazy; then we close the show with an artistic example of the week courtesy of Botticelli.

Download this week’s PNR: This Old Marketing podcast

Content love from our sponsor: Content Marketing World (44:39)

Content Marketing World 2017 – The largest content marketing event in the world returns to Cleveland on September 5–8. This year’s conference will feature over 120 sessions and workshops presented by leading brand marketers, as well as a keynote address from Pulitzer Prize-winning author Colson Whitehead. You’ll come away from this event with new insights, tips, and tools that will help you create epically successful content. But our discounted summer registration rates are coming to an end on July 21, so register today. And don’t forget to use coupon code PNR100 to save $100 on the cost of registration.

Colson whitehead

Show details

  • (00:01): An advertising blast from the past: “Gumball Bank”
  • (00:30): Robert muses on this week’s theme: Are you curious enough?
  • (04:30): Welcome to Episode 190: Recorded live on July 3, 2017 (Running time: 1:06:05)

The PNR perspective on notable news and trends

  • (08:32): Cannes delivers a lesson on the perils of the great, gushing fountain of content. (Source: The New York Times)
  • (20:40): Don’t throw out the marketing practice “baby” along with the terminology “bath water.” (Source: Inside Intercom)
  • (34:24): Digital advertising has become a “nightmarish joke.” (Source: Digiday)

Rants and raves

  • (46:46): Joe’s commentary: Seeing so many amazing works of art on my recent family vacation in Europe got me thinking about three qualities that seem to unite so many of the world’s most creative minds. It all leads to an important lesson that I’d like to share with our listeners.
  • (52:50): Robert’s rant-y commentary: CPA Australia’s CEO Alex Malley – considered to be a business celebrity, of sorts, in that country – was recently let go from his position with the company. Robert explores the potential risks that can result when a brand hitches its content wagon to a high-profile figurehead. (Source: Mumbrella)

This Old Marketing example of the week

(59:54): Botticelli: While this may not fit the mold of a classic This Old Marketing example, I think it’s well worth mentioning. On my recent vacation, my son and I had the chance to see the Botticelli painting, The Virgin and Child with Two Angels and the Young St John the Baptist (shown below). According to our tour guide, this particular artwork was commissioned by a doctor for display outside his office. This was during a time when most people did not have an opportunity to learn to read. However, as the angels depicted in the painting were widely associated with good health, the painting served as a powerful way to promote the beneficial nature of the doctor’s medical practice – without having to say a word.

458px-Botticelli,_The_Virgin_and_Child_with_Two_Angels_and_the_Young_St_John_the_BaptistImage source

For a full list of PNR archives, go to the main This Old Marketing page.

Cover image by Joseph Kalinowski/Content Marketing Institute

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Author: Joe Pulizzi

Joe Pulizzi is the Founder of Content Marketing Institute, a UBM company, the leading education and training organization for content marketing, which includes the largest in-person content marketing event in the world, Content Marketing World. Joe is the winner of the 2014 John Caldwell Lifetime Achievement Award from the Content Council. Joe’s the author of five books, including his latest, Killing Marketing. His third book, Epic Content Marketing was named one of “Five Must Read Business Books of 2013” by Fortune Magazine. If you ever see Joe in person, he’ll be wearing orange. Follow him on Twitter @JoePulizzi.

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  • http://Martin.Lindeskog.name Martin Lindeskog

    Pop like in Swedish Chef’s video on popcorn shrimp? 😉