By Monina Wagner published January 2, 2017

An Inside Look at CMI’s Instagram Posting Strategy and Top Pics of 2016

instagram-strategy-top-posts-cmi

In a smartphone-centric world, everyone is a potential content creator. Yes, you need to have a good eye for composing a beautiful photo or capturing engaging video. But fortunately, mobile devices allow marketers the ability to grab moments unique to their brands with ease and at little cost.

Visual content is a powerful way to attract attention in a noisy social world. And it’s no secret that Instagram is a mighty social network. With over 500 million active monthly users, Instagram provides a tremendous opportunity to share with your audience a complete view of your brand. 

.@Instagram provides an opportunity to share w/ your audience a complete view of your brand says @moninaw. Click To Tweet

At the Content Marketing Institute, our Instagram approach is simple — we aim to give our audience a glimpse into the personal side of CMI and our community with original content. Our main goal is to engage with our audience, but we occasionally use Instagram to let followers know of special events and promotions.

This past year, I hit my second anniversary with CMI. In that time, we are fortunate to have grown our Instagram presence by nearly 600%. By using relevant hashtags (i.e., #contentmarketing and #CMWorld) to increase awareness and attract other followers, we have the opportunity to connect with our Instagram community as well as promote (Repost) some of their content to our followers.

For a look into what works best for us, here are CMI’s top 10 Instagram pics of 2016 based on number of “likes.”

Content Marketing World

Instagram gives us at CMI a chance to offer a peek into our yearly event, Content Marketing World. These #CMWorld pictures give followers a chance to see what’s happening at parties and during sessions. We’re able to maintain a connection with community members that are unable to attend the event, while also creating memories for those that are in attendance.

Content strikes back with @joepulizzi and #CMWorld!

A photo posted by Content Marketing Institute (@cmicontent) on

Mark Hamill joins @joepulizzi to close out #CMWorld 2016.

A photo posted by Content Marketing Institute (@cmicontent) on

Things are now rolling at #CMWorld thanks to @ajhuisman and Bert Van Loon.

A photo posted by Content Marketing Institute (@cmicontent) on

Rand Fishkin always attracts a crowd at #CMWorld!

A photo posted by Content Marketing Institute (@cmicontent) on

Behind the scenes

We’re a big family at CMI. We work hard and we play harder. We’ve also learned that our audience enjoys connecting with us on a personal level. Whether we’re rooting for our favorite team or hitting the pavement, we’ve seen the benefits of giving followers a candid look into our daily lives. In this photo, founder Joe Pulizzi is hanging out with Cleveland-area students.

Joe’s toughest audience yet: 8th graders

A photo posted by Content Marketing Institute (@cmicontent) on

User-generated content

We use Instagram to turn our audience into brand evangelists. Through the #CMWorld hashtag we aggregate some of our favorite photos and videos, and share them with our followers. Not only do we initiate engagement with our fans, but we are introduced to their networks as well.

Use @Instagram to turn your audience into brand evangelists says @moninaw. #socialmedia Click To Tweet

Cheers to the weekend! #CMWorld ・・・ 📷: @social123_inc 🍸: @ioninteractive

A video posted by Content Marketing Institute (@cmicontent) on

Quotes

Quotes are an easy way for brands to inspire audiences. We find they work well to inspire followers or offer advice. Meaningful quotes can not only support your company’s purpose, but they can also grow the ethos of your brand.

Use meaningful quotes to support your company’s purpose & grow the ethos of your brand says @moninaw. Click To Tweet

Good marketers follow best practices. Great marketers craft their own. – @jayzo #CMWorld

A photo posted by Content Marketing Institute (@cmicontent) on

#WednesdayWisdom

A photo posted by Content Marketing Institute (@cmicontent) on

No content should ever have a dead end. – Matt Heinz #CMWorld . . . graphic recording by @justjohnine

A photo posted by Content Marketing Institute (@cmicontent) on

Is there something you would like to see featured on our Instagram account? What brands dominating Instagram should we follow for inspiration? Let us know in the comments.

Join the CMI community on social media. Follow us on Instagram, Twitter, LinkedIn, YouTube, Pinterest, and Facebook.

Cover image by Joseph Kalinowski/Content Marketing Institute

Author: Monina Wagner

Monina leads social media efforts as Community Manager for the Content Marketing Institute. She began her storytelling career in television news, where she oversaw newsroom staff and daily operations. Tweet her at @MoninaW, but be warned - she hates auto DMs.

Other posts by Monina Wagner

Join Over 180,000 of your Peers!

Get daily articles and news delivered to your email inbox and get CMI’s exclusive e-book Get Inspired: 75 (More) Content Marketing Examples FREE!

  • http://secure37.com Taylor Cole

    I’ve earned $84 ,000 until now this season working on the internet and also I’m a full time student . I’m benefiting from an internet business money making opportunity I heard of and in addition I’ve generated such decent money . It’s extremely user friendly so I am just very glad that I found out about that . The possibility using this is unlimited . Here’s what I do, please have a look at my account>>>

  • http://secure37.com Henrik Hunter

    I’ve made $84 ,000 until now this year working over the internet while I am only a full time college student . I’m using a home business project I read about and even I’ve earned such type of decent earnings . It’s really user-friendly and uncomplicated and I’m just very glad that I discovered out about that . The possibility with this is unlimited . Here’s what I do, please have a look at my account>>>

  • http://contentmarketinginstitute.com/author/roger-c-parker/ Roger C. Parker

    Dear Monina:
    Thank you for reminding us of the numerous options that Instagram offers. I’ll definitely start to take it more seriously.

    Here are some suggestions:

    * I’d like to see “desk shots” of the various CMI staffers, to get an idea of their working environment. This would make phone calls or emails more personal.
    * Likewise, what do the doors to their working area look like?–a tongue-in-cheek “doorways to content {fill in the blank, I.e. Greatness, etc. Or, what photos or “icons” do staffers hang on their wall or have close at hand?
    * There’s a wealth of evergreen content in past CMI slideshares and ebooks. How about highlighting one a week, showing the cover accompanied by a quote and page number?
    * I think that a daily *desk shot” of twitter chat guests starting the week before each Tuesday’s chat? Perhaps, followed by a cover shot of their favorite book or the book they’re currently reading?
    * Perhaps based on participation, invite desktop photos or favorite quotes from “the regulars” who attend?

    I don’t know how far in advance tweetchat questions are prepared, but, starting the weekend before the event, each day share one of the questions/topics to be addressed in the upcoming chat, with a link to the facebook page containing the full list, event details.

    Hope this helps!
    Roger

    • http://www.moninawagner.com/ Monina Wagner

      Terrific suggestions, Roger! We’ve tinkered with the idea of a few of them in the past, so it’s great to hear members of our community so receptive to them. Here’s to trying new things (on Instagram and beyond) in 2017!

      • http://secure37.com Jeremy Vaughn

        I’ve made $84 ,000 at this point this holiday season working on-line and also I am a full time university student . I’m using a home business marketing opportunity I discovered and after that I’ve generated such type of decent earnings . It is actually undoubtedly convenient to use so I’m just too very happy that I found out regarding it . The potential using this is endless . Here’s stuff that I do, please have a look at my account for site name >>>

  • http://secure51.com Diane Murray

    I’ve made $84 ,000 to this point these days working online and consequently I’m a full time student . I’m utilizing an online business money making opportunity I observed and after that I’ve generated such type of decent cash . It’s undoubtedly user-friendly and uncomplicated and also I’m just too glad that I discovered out regarding it . The possibility within this is never-ending . Here’s everything that I do, please have a look at my account for site name >>>

  • http://secure51.com Brenda McCartney

    I’ve generated $84 ,000 to this point these days working on the net and consequently I’m a full time student . I’m implementing an internet business project I heard about and after that I’ve made such type of decent money . It’s really so easy to use and also I am just too thankful that I found out about it . The potential within this is never ending . Here’s what I do, please have a look at my account for site name >>>

  • http://secure37.com Benjamin Weber

    I’ve earned $84 ,000 at present this year working on-line but I am only a full time university student . I’m implementing an online business project I found out about and additionally I’ve made such type of decent cash . It is actually extremely user-friendly so I’m just very thankful that I discovered out about that . The potential using this is limitless . Here’s what exactly I do>>> FL-Y.COM/3kz0

  • judith.moffatt

    I’ve made $84 ,000 by far these days working on the net moreover I am only a full time student . I’m benefiting from an internet business marketing opportunity I heard of and in addition I’ve earned such decent money . It is actually undoubtedly user friendly not to mention I’m just too thankful that I found out about it . The potential using this is end-less . Here’s what I do>>> FL-Y.COM/3kz7

  • frances.connell

    12 months ago,after leaving my previous job , i’ve been fortunate to get introduced to this awesome job opportunity on internet which was a lifesaver… Offering well paid online work from home. My latest payment after working for them for four months was $10000… Best thing about this job is that the only requirement for this job is simple typing skills and access to internet… FL-Y.COM/3kz8