By Dan Steiner published April 29, 2016

7 Less Obvious Tools to Improve Your Visual Content

tools-visual-content-marketing

You really can’t have enough tools for your visuals to make your content stand out. New tools bring more inspiration, creativity, and more ways to get your images in front of relevant audiences.

The more tools you get to know, the more you are able to experiment, and the more varied your visual marketing tactics become. Therefore, I share some newer, less-discussed visual marketing tools to help you improve and diversify your visual content marketing strategy.

You see lots of image-creation tools repeated from roundup to roundup. Here’s one of the most popular. I bet you haven’t heard of these tools – to create, to plan, and to promote visual content.

Create visuals

  1. Haiku Deck Zuru: Turn your slides into awesome visuals

The newest feature of well-known app Haiku Deck Zuru is a great way to repackage your presentation into lots of awesome visuals.

Upload your presentation, let Haiku Deck Zuru work on it for awhile, suggest some related tags and images (to help the app), and generate a collection of much more beautiful slides.

haiku-deck-zuru-example

The visuals turn out better when you don’t have too much text on the slides so I usually end up deleting or skipping text-heavy slides.

  1. Bannersnack: Analyze how your audience interacts with your visuals

Bannersnack is an easy banner-management app that can be used as effective image-creation and analysis tool. Its new analytics feature shows how your audience has been interacting with your image via a nice heatmap:

Bannersnack

This tool also has a handy editor, which enables you to create any size image or a banner and export it:

Bannersnack-editor

3. Datawrapper: Create cool charts

Datawrapper is by far the easiest way to visualize data. Using visuals to reflect numbers-related content can be useful in so many ways – presentations, infographics, etc.

Cool charts and stats visualizations are popular as social media posts so you may find yourself using this tool every day.

Export your information, customize with a couple of clicks, and then embed or share the visual anywhere you like.

The tool offers line, bar, stacked-bar, map, donut, and table charts as the basic templates. Upgrades enable you to check out the gallery for more options.

Datawrapper

Datawrapper-completed-chart

You can download completed charts in PNG formats if you want to take them offline as part of a presentation.

Plan campaigns

These two tools will help you scale, plan, and semi-automate effective sharing of your visual content.

Note: I am sure you can name many more tools to accomplish this, but I am only listing two of the newest ones.

  1. DrumUp: Co-manage multiple social media channels and schedules

DrumUp is a great way to re-share visual quotes across social media channels and schedule repeated shares.

DrumUp

DrumUp supports LinkedIn, Facebook, and Twitter. Plus, you can link to your Facebook Business pages and LinkedIn Company pages.

I recommend sharing manually the first time to make sure all social media tagging is done properly and schedule a few re-shares weeks (or even months) ahead.

  1. Later: Plan and scale Instagram content management

Later is the only reliable Instagram scheduler I am aware of. The thing is, Instagram isn’t allowing post scheduling through an API. If you see any Instagram schedulers, they essentially break Instagram rules by using workarounds.

Later is different: It forces you to confirm each scheduled update before it goes live. I use this tool not to schedule, but rather to engage my team in our company’s Instagram-managing process.

You can add contributors to your Later account. They can submit photos, then you can put them on the schedule, and publish. I have found this to be the most reliable way to keep our corporate Instagram account constantly active (and thus quickly growing).

Later-Instagram-Scheduler

You can also add multiple Instagram accounts and get your team to contribute to any of them.

Promote visuals

Finally, if you’ve spent hours putting together great visuals, you want to make the most of their promotion. These tools can make your image promotion more effective and likely expand your reach.

  1. Tweet Jukebox: Promote visuals on Twitter

Among the major social media platforms, Twitter’s updates have the shortest life span (about 18 minutes if you have a solid following). Therefore, sharing one update a few times on Twitter is a valid and wise tactic.

That’s where Tweet Jukebox comes in handy, as it allows you to scale for multiple tweet-sharing, including visual tweets. You can organize your updates in boxes and manage each box based on its own separate schedule. Once set up, a box lives its own life, promoting your updates again and again.

Tweet-Jukebox

  1. Viral Content Buzz: Promote visuals on Pinterest

Viral Content Buzz is the only social media promotion platform that has a strong focus on quality and supports Pinterest.

Using this free tool, you can create a project, enable Pinterest, and see how it works. Your article must have a good image in order for Pinterest promotion to work.

Viral-Content-Buzz

What other visual marketing tools are not receiving the coverage they deserve? Please share in the comments.

Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. No one post can provide all relevant tools in the space. Feel free to include additional tools in the comments (from your company or ones that you have used).

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Cover image by Viktor Hanacek via picjumbo

Author: Dan Steiner

Dan Steiner is an entrepreneur, author, and marketing influencer. He is an active mentor in the California startup community, and has helped numerous brands grow over the years. Currently he serves as CEO at Elite Legal Marketing, a law firm marketing agency.

Dan's published work has been featured in dozens of media outlets, including Entrepreneur, Inc, HuffingtonPost, GoDaddy, among many others. When he’s not writing or speaking, you can find Dan at the gym, backpacking, or volunteering at his local animal shelter. Follow him on Twitter  and LinkedIn.

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  • http://www.bionicsocialite.com Sheryl Brown-Madjlessi

    So happy to see Tim Fargo’s TweetJukebox on the list. I use it personally and professionally for the company which employs me. LOVE IT!! It has totally grown our Twitter following!!

  • http://myblogguest.com/blog/ Ann Smarty

    Thanks for mentioning Viral Content Buzz, Dan! Honored!

  • rogercparker

    Thanks for sharing these resources, many were new to me, opening up new opportunities.

  • Kirsten Grosman

    Awesome article – some of heard of and used and other new ones thank you

  • Hannah Tecott

    Hi Dan- great list of resources. Aside from Haiku Deck, a lot of these tools are surprisingly new to me- excited to check them out! Canva is another great tool for creating awesome images. We actually just wrote an article today rounding up some additional tools to use for creating awesome content- check it out here: http://blog.scoop.it/2016/05/02/10-of-the-best-tools-you-need-to-produce-better-content/. 🙂

  • http://www.robertkatai.com/ Robert Katai

    Thanks for mentioning Bannersnack (Disclosure: I do work there, but I also use the app) and if you need any help with the tool, just let me know:)

  • Loredana

    I would add to this list Aajoda, a tool for verified visual testimonials (before/after) from customers. (I don’t work there, but I know someone who do). Canva is another of my fav tools for everything visual and I recently stumbled upon Weld, didn’t check it much though it has potential.
    Thanks for this list, very helpful.

  • http://www.marketingkisspr.com illoh ifeoma

    Nice list of tools, indeed they are less obvious.