This year I was asked to lead the newly formed CMI Podcast Network, which was not only a major highlight in my professional career, but also has provided opportunities to work with some of the best people in our industry. Since the network’s official launch in September, there have been some exceptional gems of information, advice, and inspiration shared in the form of audio content for our content marketing audience. Our editorial team asked that I share some of my favorite moments with you.
This Old Marketing
The flagship product debuted before the CMI Podcast Network. Joe Pulizzi and Robert Rose bring out their personalities and content smarts in this buddy format show that shares some of the top content news of the week, gets personal with a rant and a rave from the hosts, and highlights real-world content in the example of the week.
My favorite moments:
- This Old Marketing went live in Cleveland at Content Marketing World in September and announced the launch of the CMI Podcast Network. This will always go down as my favorite moment, as Joe and Robert used their audio platform to share about this exciting, new content initiative for CMI.
- We know consistency is a critical component to content success. When This Old Marketing hit its one-year anniversary in November, it was a significant milestone that could be appreciated by anyone who has ever tackled a podcast. I once heard that a podcast has only seven episodes on average. I am not sure on the validity of this statistic, but I do know that pulling together a weekly show requires a commitment of time and resources. To do it 52 times in a year is a content feat that should be commended.
Want a fun look at the year? Check out this clip on the 52 ways Robert introduced Joe.
Host Todd Wheatland brings his engaging style to this weekly 30-minute conversation with a top marketing professional. He takes the audience beyond his guests’ LinkedIn profiles, sharing personal anecdotes, and revealing that moment in their lives when they experienced a pivot that brought them to where they are today.
My favorite moments:
- Todd has this amazing ability to pull out unexpected gems of personal history while talking with his guests. One particularly engaging conversation that really stuck with me was the one with Joe Chernov who worked with crime victims in his first career. I loved hearing how this not only steered his life, but how it also affected and motivated him to move into his next career: marketing.
- One reason Todd’s show is special is that it allows us, the listeners, to learn about aspects of a person’s life that we don’t necessarily see in the professional sector. His interview with Michael Stelzner is another wonderful example of guests who are open, honest, and insightful. Michael’s love for his family is more than apparent as he shares his three reasons for making changes in his professional career. This episode is a great reminder that what often motivates our decisions is not money or a fancy title, but rather it’s the people in our lives.
Content Marketing NEXT
Every week, I get to talk with one of the best and brightest talents within our industry. The Content Marketing NEXT interview format allows my guest to share what’s new, now, and next in content marketing, while having some fun with a buzzword and sharing personal insights. I appreciate all my guests taking time out of their busy schedules to share some wisdom, advice, and insight to allow each of us to become a little bit better at what we do.
Choosing a favorite moment for my own show is tough. Every guest offers something special and unique. However, one guest had been on my radar since I started podcasting within the industry in 2011 – Ann Handley. I admire her as a marketing professional, a writer, a content creator, and a pioneer in our industry. She’s smart, sassy, witty, and oh-so brilliant. Thank you, Ann, for being one of the first guests on my new podcast.
Claim Your Fame
Each of us has the ability to make our mark with content marketing. This new show from host Andrew Davis not only guides us on the journey to claiming our fame, but shares a real-world example of an “average” person doing extraordinary things for his or her brand and business using content and technology. This NPR-style format with real reporters getting to the heart of each feature segment is fun and engaging, and shines a light on Andrew’s talent as a teacher and presenter.
With one episode launched, it’s easy to pick a favorite moment. Andrew’s segment on Trish Witkowski, the Chief Folding Fanatic at FoldRite, highlights two key points all content marketers need to embrace: consistency and community. For the past five years, Trish has posted her “60-Second Super Fold of the Week” on the FoldFactory YouTube channel, building and meeting audience expectations with over 270 videos to date. This is a fantastic example of how anyone, anywhere can create content to make a positive impact on the brand and bottom line.
Content marketing provides all businesses, regardless of size, a level playing field. Nobody believes this more than the founder of Content Marketing Institute, Joe Pulizzi. This short-format, twice-a-week podcast provides a glimpse into Joe’s philosophy about content marketing and entrepreneurship. Each 10-minute-or-less episode provides a content marketing lesson designed to help business owners better understand how to market in this new economy. And Joe reminds us that we are all owners. Whether we are the CEO or work within a department, we each have the ability to create an entrepreneurial mindset and use content as the vehicle to drive our message directly to our audience.
I love what Joe is doing with this podcast format. Twice a week new episodes download into my podcast player and I have my own little university course on content and business. Joe’s passion comes through as he shares a lesson, often within a personal story. Podcasting is the most intimate form of content you can create. This podcast is proof of that.
In the past three months, I have had the pleasure of helping launch four new shows on the CMI Podcast Network. The talent, passion, enthusiasm … and yes, the content, make each show special. I encourage you to check out these shows and subscribe to the ones that resonate with you. This is only the beginning as we continue to receive ideas for more great content marketing podcasts to add to the network.
Cover image by Joseph Kalinowski/Content Marketing Institute