In this week’s edition, Joe and Robert ponder what our world would be like without any advertising, review a few amazing articles about the film Anchorman 2, and discuss content marketing lessons that brands can learn from the legend of Ron Burgundy.
This week’s show
Download this week’s PNR This Old Marketing podcast.
1. Content Marketing in the News
- The End of Advertising: In this brief opening segment, Joe and Robert determine just how important advertising is, and debate whether a lack of advertising could open the human race up to chaos. (Contributing article: The Huffington Post)
- What “Anchorman 2” Did Was a Big Deal: Instead of reusing existing movie assets to create buzz around the film, the marketing team behind Anchorman 2 created all new content assets by leveraging Will Ferrell. This hasn’t previously been done for movie marketing — at least not to such a great extent. Not only has the movie surpassed gross ticket sales for the original Anchorman film — in just two weeks — its success has opened up the possibility for a multibillion dollar franchise. (Contributing article: AdAge)
- The Public Doesn’t Trust Reporters: Gallup released an update to a survey first conducted in 1976 where just 21 percent of the general public trusts reporters and journalists. Unbelievably, this has not changed much in 40 years, and the number isn’t much different than the public’s trust of advertising executives. (Contributing article: MediaPost)
- Content Marketing Predictions: Were They Right or Wrong?: Increased regulations, content marketing in Europe, more content marketing teams ahead, LinkedIn explodes, and a bit of a dialogue on content marketing and VC spending. (Contributing article: Mashable)
This week, our PNR: This Old Marketing podcast features three upcoming CMI events:
ContentTECH: A free, one-day virtual event covering how content marketing technology can take your business to the next level. Register here.
Content Marketing World Sydney: The big show goes down under for a second year in a row (31 March–2 April, 2014). Speakers have been confirmed from successful marketers such as Tourism Australia, Cisco Systems, Kelly Services, Deloitte, AMP, and B&T Financial. Register here.
Content Marketing World: The largest content marketing show on the planet returns to Cleveland, Ohio in 2014 (September 8–11). The event features more than 80 sessions during four days of nonstop information and entertainment. Don’t miss it! Register today.
2. Rants & Raves
- Robert’s Wishes: In 2014, Robert wishes to see the end of content marketers needing to prove their ROI before they even get started. Robert also hopes for the end of SEO- and quantity-based content marketing initiatives and the first and only argument for brand content creation.
- Joe’s Rant: Joe spent the holiday reviewing speaking submissions for Content Marketing World, leading him to rant about how literally hundreds of agencies submitted themselves — without submitting a client co-presenter. Bad agency, bad…
3. Listener Question
- This week’s question comes from Mark in St. Louis (via email): “What should a start-up company who has very little marketing budget be doing as it relates to content marketing?“
If you enjoyed this podcast, Robert and Joe would appreciate it if you could post your review on iTunes.