By Joe Pulizzi published October 26, 2013

13 Scary Reasons Your Content Marketing Will Fail

13 scary reasons-grinning jack-o-lanternBy now, you’ve heard us at Content Marketing Institute spout over and over about how the majority of marketers lack any sort of documented content marketing strategy. It’s hard to win the war, let alone a battle, without having some sort of strategic plan.

But it’s not that simple. Within any enterprise, there are a number of indicators that, if present, can spell doom for your content marketing efforts. So while we are on the subject of content marketing doom and gloom, we thought we’d have a little bit of Halloween fun with it. 

And now, for your consideration, the 13 scary reasons why your content marketing will fail. But don’t despair: In the presentation below, we also include quick tips to help turn your shortcomings into opportunities. Enjoy, and Happy Halloween!

  1. Your content is all about you.
  2. Your fear of failing paralyzes.
  3. You’re setting the bar too low.
  4. You’re not sourcing correctly.
  5. You operate in silos.
  6. You don’t seek out discomfort.
  7. You don’t have calls to action.
  8. You are not excelling at any one channel.
  9. The content role isn’t owned.
  10. Your C-level doesn’t buy in.
  11. You are not niche enough.
  12. Your team is too slow.
  13. You execute inconsistently.

Want to fix other mistakes that might be keeping you from realizing success with content marketing? Joe Pulizzi’s new book, “Epic Content Marketing” will show you how.

Author: Joe Pulizzi

Joe Pulizzi is the Founder of Content Marketing Institute, a UBM company, the leading education and training organization for content marketing, which includes the largest in-person content marketing event in the world, Content Marketing World. Joe is the winner of the 2014 John Caldwell Lifetime Achievement Award from the Content Council. Joe’s the author of five books, including his latest, Killing Marketing. His third book, Epic Content Marketing was named one of “Five Must Read Business Books of 2013” by Fortune Magazine. If you ever see Joe in person, he’ll be wearing orange. Follow him on Twitter @JoePulizzi.

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  • Peter Odryna

    Short and sweet Joe. Nice. What’s that number at the top of the ‘3’?

    • Joe Pulizzi

      Thanks Peter…actually, I don’t know. I’ll have to check with our designer.

      • Joseph Kalinowski

        Just a portion of the actual font. No relevance (other than coolness)!

  • Scott Isbell

    I love the title! Great content as well.

  • Barbara Mckinney

    Short yet straight to the point. For me the most common mistake is the #1. If you can’t provide them with the right information,all your efforts will going to be useless.

    • Jeff Mason

      Great list and I agree with Barbara. But would add that the more personalized the information the “righter” the information will be. Much of the content generated today is so generalized that its almost worthless.

  • Steve Peck

    Congratulations to CMI for making it to to the top 5 pieces of Halloween related Content. (And inspiring us to resurrect our own blog from the dead!) Don’t know if it was the content or the pumpkin images that got us more excited, either way the information was a unique way to embrace the holiday and be educate in the process!

    Check out the other 4 other contenders up by visiting our blog: