By Mark Sherbin published September 6, 2013

How to Land the Content Marketing Job of Your Dreams

getting job you wantI don’t have to tell you that content marketing has exploded into a global practice across hundreds of industries. That’s why you’re here on the Content Marketing Institute blog — to learn how you can get better at creating useful content to drive sales and promote your brand.

Content marketing’s reach may be broad, but its practices are varied. Some organizations already have a good content creation system in place; others are still trying to understand how they can best integrate content marketing into their existing marketing departments. 

You may even land your next content marketing job at a company that doesn’t have a recognizable content program yet. To secure a position like this, where you have the chance to build and execute on a content plan from the ground up, you’ll need to be prepared — and armed with as much persuasive information as you can possibly get ahold of. For example:

  • According to research from McKinsey, two-thirds of companies can’t find qualified applicants for some existing positions: Positioning your experience correctly can give you a huge competitive advantage when it comes to landing that next-step gig at a great company — regardless of whether it is already on board with content marketing.
  • The latest CMI and MarketingProfs content marketing research reveals that 9 out of 10 marketers use content marketing, but only one-third of them believe their efforts are effective: There’s a good chance a potential employer is looking for someone who can shake things up. Bringing new ideas to the table at your interview could help you stand out.
  • Kelly Services research found that one-third of people believe it’s essential to be active on social media in order to advance their careers: Employers likely echo this sentiment, especially when hiring for a communications job. Content marketers who view social media as part of the resume have a much better chance at securing the gigs they want.

You may have to get a little creative to track down your dream job. (Creativity is also a job requirement, so that shouldn’t be a problem for you.) By following a bit of practical advice, that creativity can go a long way.

These are the ideas behind CMI and Kelly Services’ new eBook, Getting the Content Marketing Job You Want. We packed it full of useful data and tips to help future stars of the content marketing universe navigate the hiring process.

What’s inside

Getting the Content Marketing Job You Want helps job candidates understand the best ways to market themselves in a recovering economy. With this eBook, content marketers can walk into interviews confident that they have what it takes to lock down the gig.

You’ll learn:

  • How to identify a progressive business where content marketing is (or will be) embraced
  • Which skills are most helpful for content marketers to put on their resumes
  • Where to go to find information on a company’s culture
  • The role that social media plays, both for the candidate and the organization
  • How to beef up your own experience to help land the job
  • Ideas for staying motivated while on the hunt

No matter what your level of experience, these tips can help you identify, apply for, and win your next content marketing job. Don’t go into the interview process blind — arm yourself with the information you need to land your dream job in the expanding world of content marketing.

Have you found your dream job in content marketing? What advice can you share? Or, do you have additional questions about what you need to do? Let us know in the comments.

Author: Mark Sherbin

Mark Sherbin is a freelance writer specializing in technology and content marketing. He shares occasionally insightful information at Copywriting Is Dead, where he promotes authentic communication between organizations and their audiences. Contact him at msherbin@gmail.com.

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  • Hagar Kelly

    good stuff!

  • http://www.leaderboarded.com/ tobyberesford

    I don’t think I’d hire a content marketer without a decent Klout score