In what seems like a moment, content marketing has gone from hot buzzword to a needed universal strategy for enterprise marketers.
While this revolution has been great for the companies capitalizing on the concept, it’s a mixed blessing for marketers themselves.
Because these days everybody (and their assistant) says they can do what you’ve been doing long before anyone ever heard of content marketing: writing, editing, designing, illustrating, producing, convincing, strategizing — communicating!
That’s why the Content Marketing Institute and ContentWise have created the Content Marketing Awards amid the chaos of a burgeoning business, to separate the major-leaguers from the me-toos. The Content Marketing Awards are a combination of two esteemed awards programs, the Magnum Opus Awards, honoring the very best in content projects, and CMI’s Orange Awards, honoring the best people and agencies in the business. We have decided to bring the program together under one “content marketing awards” banner.
No matter how thoroughly a marketer understands the concept of content marketing, he or she must be able to make or at least oversee the making of videos that stir hearts, publications that provoke thought, messages that communicate with consumers, and campaigns that start sustainable conversations.
Enter the Content Marketing Awards and show that — unlike others who are hanging onto the bouncing bandwagon — you know the difference between flash and taste in design, glibness and substance in writing, klutzy and subtle in editing, cute and communicative in photography, and silly and strategic in video.
Honestly, the industry needs this. We have seen content marketing become fuzzy at times, and made into something it’s not by outside forces. This is all in the natural progression of a growing industry. Showcasing the best that the industry can offer, both projects and agencies, will help us get to where we need to go.
So please, enter the Content Marketing Awards, and let your colleagues know the program is available to them. The call for entries closes on May 17.
Like last year, we will be highlighting the winners at Content Marketing World 2013 in September. I hope to see you there.