By Michele Linn published February 18, 2013

Content Marketing Strategy: 3 Experts on Tapping Influencers

content-marketing-best-practices-influencersWhen you think of influencer marketing, you may think about reaching out to those who have the broadest social reach to share your content. But, as Amanda Maksymiw, Leslie Reiser, and Waynette Tubbs remind us, it can be beneficial to look beyond the most obvious, popular people in your network to help you spread the word. Take a look at this short video to learn where to find influencers and how to use them in your content marketing strategy.

Brand Marketer Interview – Influencer Marketing Strategy Tips from Content Marketing Institute on Vimeo.

If you want to learn more about influencer marketing, check out these additional posts:

Looking for more guidance on influencer marketing? Download our complete toolkit, Influencer Marketing: The Latest Strategies, Templates, and Tools, for a simple 8-step process – including templates.

Author: Michele Linn

Michele is the Vice President of Content at the Content Marketing Institute. She is one of those people who truly loves what she does and who she works with. You can follow her on Twitter at @michelelinn.

Other posts by Michele Linn

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  • yepi8

    thanks. i like it

  • Edward

    We all need influencers at one time, thanks for compiling this informative post

  • Kate Dreyer

    Thanks for the great post, found the video really useful. You might like my list of tools for helping you to find influencers in your niche – Thanks!

  • Y8

    There’s such tons nice info throughout this text that i’m adding it to my bookmarks for added study and review.

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