By Michele Linn published February 18, 2013

Content Marketing Strategy: 3 Experts on Tapping Influencers

content-marketing-best-practices-influencersWhen you think of influencer marketing, you may think about reaching out to those who have the broadest social reach to share your content. But, as Amanda Maksymiw, Leslie Reiser, and Waynette Tubbs remind us, it can be beneficial to look beyond the most obvious, popular people in your network to help you spread the word. Take a look at this short video to learn where to find influencers and how to use them in your content marketing strategy.

Brand Marketer Interview – Influencer Marketing Strategy Tips from Content Marketing Institute on Vimeo.

If you want to learn more about influencer marketing, check out these additional posts:

Looking for more guidance influencer marketing? Download our toolkit, The Complete Guide to Influencer Marketing: Strategies, Templates & Tools, which walks you through a simple 10-step process and provides three customizable templates. 

Author: Michele Linn

Michele is the Content Development Director of the Content Marketing Institute and a B2B content marketing consultant who has a passion for helping companies use content to connect with their ideal buyers. You can follow her on Twitter at @michelelinn or read more of her posts on Savvy B2B Marketing.

Other posts by Michele Linn

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  • Edward

    We all need influencers at one time, thanks for compiling this informative post

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    Thanks for the great post, found the video really useful. You might like my list of tools for helping you to find influencers in your niche – http://www.katedreyer.co.uk/2013/02/19/the-ultimate-list-of-tools-for-finding-influencers-in-your-niche/ Thanks!

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