By Michele Linn published February 18, 2013

Content Marketing Strategy: 3 Experts on Tapping Influencers

content-marketing-best-practices-influencersWhen you think of influencer marketing, you may think about reaching out to those who have the broadest social reach to share your content. But, as Amanda Maksymiw, Leslie Reiser, and Waynette Tubbs remind us, it can be beneficial to look beyond the most obvious, popular people in your network to help you spread the word. Take a look at this short video to learn where to find influencers and how to use them in your content marketing strategy.

Brand Marketer Interview – Influencer Marketing Strategy Tips from Content Marketing Institute on Vimeo.

If you want to learn more about influencer marketing, check out these additional posts:

Looking for more guidance on influencer marketing? Download our complete toolkit, Influencer Marketing: The Latest Strategies, Templates, and Tools, for a simple 8-step process – including templates.

Author: Michele Linn

Michele Linn is the co-founder and chief strategy officer of Mantis Research, a consultancy focused on helping brands create and amplify original research they can use in their marketing. Before starting Mantis, Michele was head of editorial at Content Marketing Institute, where she led the company's strategic editorial direction, co-developed its annual research studies, wrote hundreds of articles, spoke at industry events and was instrumental in building the platform to 200,000 subscribers. In 2015, she was named one of Folio's Top Women in Media (Corporate Visionary). You can follow her on Twitter at @michelelinn.

Other posts by Michele Linn

Join Over 200,000 of your Peers!

Get daily articles and news delivered to your email inbox and get CMI’s exclusive e-book Get Inspired: 75 (More) Content Marketing Examples FREE!

  • http://www.yepi8.org/ yepi8

    thanks. i like it

  • Edward

    We all need influencers at one time, thanks for compiling this informative post

  • http://www.katedreyer.co.uk/ Kate Dreyer

    Thanks for the great post, found the video really useful. You might like my list of tools for helping you to find influencers in your niche – http://www.katedreyer.co.uk/2013/02/19/the-ultimate-list-of-tools-for-finding-influencers-in-your-niche/ Thanks!

  • http://www.y8u.org/ Y8

    There’s such tons nice info throughout this text that i’m adding it to my bookmarks for added study and review.

  • http://www.parajuego.com/ Para juego

    service ‘thuong mai being Development day as wide Rai, me being attempt to redirect to’ what the new and following to the substitution Development of social. chunk phim tiny useful. cam on as the sharing

  • two juegos

    very useful video. Thanks for sharing. I am a housewife of the family and it would be good if my family happy

  • http://www.kizijogos.co/ Kizi jogos

    Thanks, I like this video