By Joe Pulizzi published December 15, 2012

13 Holiday Gift/Book Ideas for Content Marketers

Content marketer holiday gifts - coverIf you’re like me, finding holiday gifts for those special content marketing professionals in your life is always a challenge. I mean, do you go buyer personas, content strategy, sales integration or even selling to the c-level? So many choices, so little time.

Our resident design expert Joseph Kalinowski came up with his own rendition of holiday gift ideas for CMI friends Jay Baer, Ann Handley, David Meerman Scott, Jason Falls… as well as myself. If you know these people at all, I believe Joe’s gift ideas would be a big hit with each.

But since an orange Ferrari and a barrel of Maker’s Mark is a bit out of reach at the moment, I’ve come up with some helpful (yet some self-serving) holiday book ideas for the content marketer in all of us. Enjoy!

For those who wish to use and rule SlideShare:
The Marketer’s Guide to SlideShare, by Todd Wheatland

Content Marketers holiday gifts - Wheatland

For those trying to “newsjack” the media:
Newsjacking, by David Meerman Scott

Content Marketers holiday gifts - Scott
For those who need to understand the power of content co-creation:
Brandscaping: Unleashing the Power of Partnerships, by Andrew Davis


Content Marketers holiday gifts - Davis


For those trying to understand the power of online education:
The One World Schoolhouse, by Salman Khan

Content Marketers holiday gifts - Kahn
For those who need to plan and manage their content marketing strategy:

Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand, By Robert Rose and Joe Pulizzi

Content Marketers holiday gifts - Rose/Pulizzi
For those trying to develop and harness and online community:

Capturing Community: How to Build, Manage and Market Your Online Community, By Michael Silverman

Content Marketers holiday gifts - Silverman
For those who want to learn the power of customer experience:

The Book of Business Awesome, by Scott Stratten

Content Marketers holiday gifts - Stratten
For those who want to increase conversion rates:

Your Customer Creation Equation, by Brian Massey

Content Marketers holiday gifts - Massey
For a real-world overview of content strategy:

Content Strategy at Work, by Margot Bloomstein

Content Marketers holiday gifts - Bloomstein
For any agency looking for a better business model:
The Marketing Agency Blueprint: The Handbook for Building Hybrid PR, SEO, Content, Advertising, and Web Firms, by Paul Roetzer

Content Marketers holiday gifts - Roetzer
For those trying to integrate their search and social strategy around content:

Search & Social: The Definitive Guide to Real-Time Content Marketing, by Rob Garner

Content Marketers holiday gifts - Garner
For professional services companies:

Bold Brand, by Josh Miles


Content Marketers holiday gifts - Miles


And, last but not least, a book that all human beings should read every few years:

Think and Grow Rich, by Napoleon Hill

Content Marketers holiday gifts - Hill
For more helpful resources on content marketing, visit our CMI Books page. 

Author: Joe Pulizzi

Joe Pulizzi considers himself the poster boy for content marketing. Founder of the Content Marketing Institute , Joe evangelizes content marketing around the world through keynotes, articles, tweets and his books, including best-selling Epic Content Marketing (McGraw-Hill) and the new book, Content Inc. Check out Joe's two podcasts. If you want to get on his good side, send him something orange. For more on Joe, check out his personal site or follow him on Twitter @JoePulizzi.

Other posts by Joe Pulizzi

Join Over 140,000 of your Peers!

Get daily articles and news delivered to your email inbox and get CMI’s exclusive e-book Launch Your Own Content Marketing Program FREE!

  • Paul Roetzer

    Great list! Looks like I’ve got some reading to do this holiday season. And thanks for including the Marketing Agency Blueprint!

  • tpldrew

    Thanks so much for including Brandscaping in your list! I really appreciate all you’ve done to help people embrace the big ideas in the book! Happy 2013!

  • Linda

    Thanks for this great gift ideas list :)

  • JarrodC

    Great post, Joe. I also really love Krug’s book Don’t Make Me Think. Still valuable after all these years! I wrote about it here:

    • Joe Pulizzi

      Thanks Jarrod…great book suggestion and thanks for the post.

  • Rob Garner

    Joe – thank you for including my book, “Search and Social” in this list. Very nice to be in such great company.