By Joe Pulizzi published August 31, 2012

29 Content Marketing Secrets from #cmworld Speakers [Free eBook]

Do you ever wonder what secrets content marketing “operatives” have? What do brands like Kraft Foods, Intel, IBM, and Cisco as well as industry thought leaders do that make them so successful?

Well, now you can find out.

TopRank Online Marketing, in conjunction with Content Marketing World, created “The Secrets of Content Marketing & the Undercover Agents Who Shared Them.”

We’ve collected 25 of the most experienced, knowledgeable, and accomplished content marketing operatives to share their secrets with the masses. You’ll be tempted to destroy this dossier of highly valued intelligence before your competitors get to it, but resist you must.

You’ll hear from:

  • Robert Rose: Content Marketing Institute
  • Ann Handley: MarketingProfs
  • Jason Falls: Social Media Explorer
  • Todd Wheatland: Kelly Services
  • Pam Didner: Intel
  • Amanda Maksymiw: Lattice Engines
  • Mark Schaefer: Business Grow
  • Leslie Reiser: IBM
  • Jim Kukral: Digital Book Launch
  • Michael Stelzner: Social Media Examiner
  • Heidi Cohen: Riverside Marketing Strategies
  • Waynette Tubbs: SAS
  • Michael Brenner: SAP
  • Ahava Leibtag: Aha Media Group
  • Julie Fleischer: Kraft Foods
  • C.C. Chapman
  • Ardath Albee: Marketing Interactions
  • Brian Massey: Conversion Scientist
  • Sandra Zoratti: Ricoh
  • Chris Baggott: Compendium
  • Heather Meza: Cisco
  • Andrew Davis: Tippingpoint Labs
  • Jon Wuebben: Content Launch
  • Mitch Joel: Twist Image
  • Marcus Sheridan: River Pools & Spas
  • Amy Porterfield
  • Curt Porritt: Master Control
  • Lee Odden: TopRank Online Marketing
  • Joe Pulizzi: Content Marketing Institute

This is an entertaining and informative read you don’t want to miss.

If you want more, head on over to the Top Rank blog where Lee Odden is publishing interviews with some of the agents:

Want to hear more from these secret agents? Join us at Content Marketing World next week where all of these operatives — and many more — are speaking

Author: Joe Pulizzi

Joe Pulizzi is the Founder of Content Marketing Institute, a UBM company, the leading education and training organization for content marketing, which includes the largest in-person content marketing event in the world, Content Marketing World. Joe is the winner of the 2014 John Caldwell Lifetime Achievement Award from the Content Council. Joe’s the author of five books, including his latest, Killing Marketing. His third book, Epic Content Marketing was named one of “Five Must Read Business Books of 2013” by Fortune Magazine. If you ever see Joe in person, he’ll be wearing orange. Follow him on Twitter @JoePulizzi.

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  • leeodden

    Thanks for working with us on this Joe! Some top notch tips from Content Marketing World speakers 🙂 Looking forward to the conference.


    Thanks for working with us on this Joe!

  • Ram Babu SEO

    thanks joe to let me know about these 29 secrets that everybody must know !

  • helenwertyl

    I’m so glad and honoured to be featured here! You don’t even know how much I