Comments on: 5 Critical Content Marketing Tactics to Consider Now

By: Ann Smarty

Ann Smarty — Sat, 04 Aug 2012 00:25:00 +0000

Excellent article. If I had to pick out one aspect that I liked the best, I couldn’t because the whole article was full of helpful advice. But, I do have to say that the advice to move beyond the stock photography into shareable design and content makes sense. We are different in the ways that we interpret what our senses take in, so it makes sense that some people will connect with the text and some with the graphics and the best advice is to allow a connection point on both.

By: David

David — Sat, 28 Jul 2012 04:18:00 +0000

Probably the content marketing strategy is, and always was, to produce bricks every time. Unfortunately, some hoped-for bricks are feathers – or feathers in disguise. I think data or case studies, when shared appropriately, can help improve theoretical content. I’m interested to hear more about strategies you recommend for “baking more bricks”.

By: Nick Stamoulis

Nick Stamoulis — Thu, 26 Jul 2012 13:49:00 +0000

The quality of the the written content is important, but it also needs to look good. If the layout or design isn’t user friendly or attractive or the images are boring or unrelated, it may not capture the attention of target audience members.

By: mariawilliams672

mariawilliams672 — Thu, 26 Jul 2012 07:39:00 +0000

great post and thanks for sharing it… i feel that the last two are started to be applied already today

By: Roger C. Parker

Roger C. Parker — Mon, 23 Jul 2012 15:43:00 +0000

Hi, Joe:
Engaging and interesting.

I especially applaud your “less stock art” approach, and the new emphasis on “sharable design,” often unique, text-based storytelling graphics.

My main takeaway was the (Jay Baer credited) dichotomy between feathers (passing/common) and bricks (lasting/uncommon) content. Nicely put.
Roger

By: ldklippert

ldklippert — Sat, 21 Jul 2012 18:01:00 +0000

Hey Joe thanks for sharing these insights.

By: Joe Pulizzi

Joe Pulizzi — Thu, 19 Jul 2012 13:46:00 +0000

Hi Nenad…thanks for the feedback. You are not alone. As CMI has grown our site navigation has become more complex. Our goal over the next 90 days is to simplify everything to focus on what’s most important. Hopefully you see a major difference very soon.

Keep the feedback coming.

By: Ayaz

Ayaz — Thu, 19 Jul 2012 07:23:00 +0000

Hi Joe!

Great post and great compile list and certainly having used great image that combines with your topic help increase your visitors and that will be the more like blog post and that’s why I considered using images appropriate to my blog post topic.

By: NenadSenic

NenadSenic — Thu, 19 Jul 2012 06:28:00 +0000

Hey Joe.

This is great. Just last week I had a meeting with a global client and I talked about most of these points. And I kind of opened their eyes that this whole thing ain’t easy. Obviously, I’ve really learned a lot from you guys, so I got to the point when we even think alike.

I’d add, if I can be so blunt and direct, I’ve personally had troubles lately with your page navigation, layout. It can be just the case of me, but I’m confused whenever I get to CMI site, have to concentrate to know where and how to find quickly and easily, especially the latest posts.

Cheers, N.

By: Joe Pulizzi

Joe Pulizzi — Thu, 19 Jul 2012 01:20:00 +0000

Thanks Beth…made the change!

By: Beth M. Wood

Beth M. Wood — Wed, 18 Jul 2012 22:57:00 +0000

Very interesting, as we’re going through some of these changes as well. Specifically the last two.
Not Just Photos… We’ve decided very recently to use fewer stock images and create more of our own images and icons that speak to our brand. I have no idea what the impact will be (if any), but it certainly feels right to us.
And More Bricks, Less Feathers… for us, I think I would reword it to say No more feathers than bricks, or something to that effect (by the way, the word geek in me feels compelled to tell you that you might mean to say “fewer” feathers, as “less” implies a quantity that must be measured, as opposed to “fewer” which is a number that can be counted…Geez, you probably didn’t want a grammar lesson, did you?). A very clever turn of phrase!
Great post – confirms the direction of my own thoughts ; )

By: Joe Pulizzi

Joe Pulizzi — Wed, 18 Jul 2012 21:40:00 +0000

Thanks Jay…please pass my thanks on to Chris!

By: jaybaer

jaybaer — Wed, 18 Jul 2012 21:15:00 +0000

Thanks Joe. For the record, Bricks and Feathers is from Chris Sietsema on our team. The original post about it (with infographic!) is here: http://www.convinceandconvert.com/social-media-strategy/planning-your-content-marketing-bricks-vs-feathers/