By Nenad Senic published June 7, 2012

7 Creative and Effective QR Code Examples From Around the World

QR codes can be a creative and affordable solution, if used well. Here, some examples from around the world.

effective qr codes, CMIIn February 2012, comScore released a report that shows that 42 percent of mobile phone users in the United Kingdom, Germany, France, Spain, and Italy are smartphone owners. And Morgan Stanley predicts that by 2014, mobile web usage will have overtaken conventional desktop usage.

Why does this matter? As a content marketer, you need to figure out how to connect with your audience using mobile. One easy way to get it done: the QR code.

QR Codes have to be useful, not just a modern ornament

The key to taking advantage of QR codes is simple: make sure the landing page of your QR code is relevant to your audience, opportunistic and traceable. Don’t use QR codes to direct users to a conventional web page.

The best way to explain how to use QR codes is to point to examples from all over the world.  I turned to Matjaz Kofol, who is a creative and managing director of Esponce, who gave me these seven examples.

QR codes for shopping

Tesco management asked: “Can we become the number one grocery brand in Korea without increasing our number of stores?’ The answer is an amazingly innovative solution: a “virtual store” at subway stops that looks a lot like a photo of a typical grocery store shelf, but with a QR code placed at each product for phone-based grocery shopping.

World Park campaign, NYC

To attract younger visitors, Central Park turned the famous city park into an interactive board game during Arbor Day weekend. More than 1,800 visitors used the codes to find out about the history of the park, watch movie clips, and view the park through historical photos. Organizers called it an “outdoor, mobile museum.”

QR code on a cattle

A French dairy farm painted QR codes on cattle to fuel a popular virtual “scratch game.” Users can win discounts and gifts at the farm’s small store, and the novelty helped fuel a jump in visitors.

Competition for the world’s biggest QR code

Sometimes it’s less about the code’s interactivity and more about the hype surrounding the code.

QR code puzzle

Filmmaker Svanes Kolding retrofitted a crossword puzzle into a QR code to elevate the code’s look and meaning. Like the Tesco examples, eBay fuels a pop-up store in London by using QR codes to help customers shop a Christmas boutique. Imagine a store without any physical inventory!

Content-rich CV

This example of a QR-enriched resume must be seen to be appreciated. Rather than use a QR code to simply point to more information online, this French job-seeker took a completely creative approach to combining print and video.

QR CODE – Content-rich Resume from Victor petit on Vimeo.

What other examples of creative QR codes have you seen?

QR code image via Shutterstock

Author: Nenad Senic

Nenad Senic, from Slovenia, is a published researcher, award-winning teacher, and experienced journalist turned into a brand editor dedicated to helping companies and organizations build long-term relationships with their target audiences and grow profits by creating better content. He is a European editor of Chief Content Officer by CMI. Nenad has already created and edited numerous custom magazines. He collects custom and B2B magazines, special publications and annual reports from all over the world and reads them daily. On his blog (www.disput.si), he advises Slovene companies how to improve their custom and B2B publications. Follow Nenad on Twitter @NenadSenic.

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  • http://www.mynotetakingnerd.com/blog Lewis LaLanne aka Nerd #2

    That Ebay example seems like it will be a Game Changer for retail start ups! The idea of being able to get up and running without the heavy overhead of stocking ALL your inventory in one lump sum (if you made an affiliate arrangement with a company to drop ship) seems like it’d be a strong allure. But you’d definitely have to do a great job of attracting the right people and location. 

  • http://humanwebsite.com.my/ Kent

    I thought QR code won’t be so fast popular in Malaysia but recently I got a lot of enquiries on how to build and use QR code to help their business.

  • finneganirishman

    I love the virtual shopping example, I suspect that will only continue to grow. Another good use of QR codes is on product packaging, for example the Boy Scouts put a QR code on their popcorn bags that they use for fundraising, seems like a great way to help them drive more sales… http://qfuse.com/blog/boy-scouts-do-qr-codes-a-case-study/