By Michele Linn published June 22, 2012

22 Must-Read Books for Content Marketers

Looking for some good books to help with content marketing? Roger Parker recently suggested seven productivity books for content marketers that our readers appreciated. Here, we ask our Content Marketing Institute consultants — many who are authors themselves — to share their favorite books for content marketers. 

I have two absolutely MUST READS for every digital marketer today. The first is Theodore Levitt’s Marketing Myopia paper from the 1960s, and the second is Youngme Moon’s book Different. From a storytelling perspective, I think all content marketers should be familiar with Joseph Campbell’s Hero With A Thousand Faces. From a more tactical content marketing perspective, Content Rules by C.C. Chapman and Ann Handley is a great one – and I loved Jay Baer’s Now Revolution. Also, from an SEO and Content Marketing perspective, Lee Odden’s book Optimize is an excellent one.- Robert Rose | Co-Author of Managing Content Marketing | @Robert_Rose


Content Rules by Ann Handley and C.C. Chapman.- Marcus Sheridan | Author of Inbound and Content Marketing Made Easy@TheSalesLion

 


Managing Content Marketing by Robert Rose and Joe Pulizzi.- Michael Weiss | Author of Pitch Elevation | (@mikepweiss)

 


- Ardath Albee | Author of eMarketing Strategies for the Complex Sale | (@ardath421)


- Jay Baer | Co-Author of The NOW Revolution | @jaybaer


The one book I always suggest above all others is Made to Stick. That one book explains everything about the mindset you must possess if you want to be successful in today’s online social world. People always give me a weird look when it is the only book I tell them to read, but if you don’t understand what is in these pages, the rest won’t matter.- C.C. Chapman | Co-Author of Content Rules | @cc chapman

 


I love Brand Hijack by Alex Wipperfurth, Blink and Tipping Point by Malcolm Gladwell and The Referral Engine by John Jantsch.- Jason Falls | Co-Author of No Bullshit Social Media | @JasonFalls

 


What are your favorites? What else would you add to the list?

Want to learn from our CMI Consultants? You can learn more about our workshops, planning engagements and other services, or you can attend Content Marketing World on September 4 – 6 in Columbus, Ohio, where you can listen to and meet many of our consultants. 

If you are an aspiring business book author, learn more about CMI Books or submit your idea.

Author: Michele Linn

Michele is the Content Development Director of the Content Marketing Institute and a B2B content marketing consultant who has a passion for helping companies use content to connect with their ideal buyers. You can follow her on Twitter at @michelelinn or read more of her posts on Savvy B2B Marketing.

Other posts by Michele Linn

  • LisaDSparks

    The Elements of Style is relevant in any conversation on content marketing in the English language. Strunk and White created an enduring classic that will guide marketers, novelists, journalists and overall communicators for generations to come.

    • http://www.contentmarketinginstitute.com/ Michele Linn

      Great additions. Thanks, Lisa!

  • Ed Pietkiewicz

    Understanding Media

  • http://blog.publishedandprofitable.com/ Roger C. Parker

    Great round-up, Michele!
    Re-discovered many favorites and have updated my Amazon Wish List with some great titles to explore.

    I was glad to see Made to Stick listed.

    For old times sake, I’d like to add Al Ries’ and Laura Ries’ The Origin of Brands, and the original Positioning Era (Trout & Ries).
    Roger

  • http://www.socialmediaexaminer.com Michael A. Stelzner

    Thanks to Jay for mentioning my book Launch :)

  • http://twitter.com/kent_ong Kent

    Thanks for the great books list. I definitely will buy “Different”, I believe that is the best book in the list above.

  • Michelle

    Great suggestions! I also read “Pour: Marketing Success Starts with the Right Ingredients” that had a foreword from Joe Pulizzi. Should be added to this list – it was a quick read and very informative!

  • Raquel Richardson

    I would add David Meerman Scott’s books to this list, especially his New Rules that he updates every two years (I think?) and the Newsjacking eBook.