Sometimes getting the best brand stories extracted from inside the organization can be difficult at best. This post focuses on three easy-to-implement ideas that will help you get the most thought leadership content out of your executive employees.
Productivity is a universal challenge in content marketing. Those who are consistently successful usually have a system or process in place to help them meet the daily deadline challenge. Use these tips from the publishing world as the core of your own system for preparing content on an ongoing, stress-free basis.
Want great retail content marketing examples? Here are some great ones from Starbucks, Patagonia, the LCBO, Jeni’s Ice Cream, Lifetime Fitness and Zappos.
Just as successful professionals and companies share similar traits, so do great content marketing campaigns. They all have four key elements that make up the code for building great content. Find out what basic steps successful content marketers follow and what questions to answer before beginning — and build from there.
A successful writing partnership requires a deep level of intimacy. A great content writer is a valuable partner that can reap big rewards for your business. Choose well and you’ll get compelling content and experience a natural synergy that is sure to lead to great results. Use these five tips to find a writing partner that is just the right fit.
If the goal is to produce content that gets found, read, and shared, then content marketers can’t ignore mobile devices and online bookstores. Making your eBook available in retail stores can expand your audience, and maybe even your bottom line. Here’s a look at a few examples of the redefined, modern eBook.
Whether your current system isn’t meeting your needs or you’re just not engaging visitors with your content, here is some guidance for staying focused and asking the right questions if you embark on a search for a new content management system.
By incorporating stunning images and interactive features, today’s digital infographics can provide a tremendous amount of information in creative and engaging ways. But content marketers need to be sure they do more than display cool visuals. Here are the essentials to keep in mind.