By Christine Dunn published February 16, 2012

Exclusive: A Podcast Interview with Rebecca Lieb from Altimeter Group About New Content Marketing Report

In anticipation of Altimeter’s newest report, “Content: The New Marketing Equation,” CMI News reporter Christine Dunn interviews Rebecca Lieb, analyst from Altimeter and report author, about firm’s research findings.

In the podcast, Lieb discusses:
  • The drivers behind marketers’ rising interest in video, infographics and mobile initiatives in content marketing.
  • Why foundational elements of a content marketing program, such as SEO development, matter.
  • How social media fits in a content marketing campaign.

Interview with Rebecca Lieb from Altimeter

Author: Christine Dunn

Christine Dunn has almost two decades of experience writing about finance and business issues. As founder and president of Savoir Media, she works with companies and executives on developing strategic, integrated media and marketing programs. Prior to starting her award-winning company, she worked at Bloomberg News, where she served as Boston Bureau Chief and ran industry coverage for several national teams of reporters, including consumer/retail, mutual funds and education. She also authors "Dollar for Dollar," the personal finance blog on The Boston Globe's Boston.com website. Follow her on Facebook www.facebook.com/ChristineODunn or on Twitter @ChristineODunn.

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