By Joe Pulizzi published December 27, 2011

Top 5 Content Marketing Articles of 2011

It’s been a tradition on this blog to review the best content marketing articles/posts from the past year.  To be fair, we do this completely based on traffic to each post.

I’ve been covering the content marketing industry via this blog since April 26, 2007 (my first post). The title of that post was “Why Content Marketing?“. At that time, most people didn’t even know what content marketing was.  Almost 600 original posts later, and the majority of the marketing population is keenly focused on the content marketing revolution.  Thanks to each of you for keeping this revolution going, and how we can turn our customers into brand subscribers through compelling and relevant content.  Here’s to a fantastic 2012.

And now, your most popular content marketing articles over the past year.

Chief Content Officer Job Description

Chief Content Officer Job Description

This original post and the corresponding job description template for the Chief Content Officer position stole the show in 2011, adding more than 10,000 visitors to the ranks. I used the comments from the original post to put together the final crowdsourced description – a valuable tool for any marketer or content strategist. Thanks to everyone for making these posts possible.

LEGO Club Magazine & The Power of Print

Lego Club Magazine Ninjago

Over 4,000 crazy visitors loved this case study on LEGO Club magazine, perhaps one of the greatest all time examples of print content marketing. We still enjoy getting LEGO Club magazine in our homes (even though LEGO decided to shut off their LEGO universe product, which I believe was a horrible marketing decision).

The Angry Birds Formula to Content Marketing

Angry Birds Content MarketingStill one of my favorite “fun” posts, and a game that I still enjoy playing on occasion.  We can learn a lot of content marketing magic from paying a bit of attention to Angry Birds.  Get your free tips here in this post (well, at least over 3,000 others did).

The Skinny on Groupon’s Content Strategy

Groupon LogoHow does Groupon create the sheer amount of content they do, in a way that is engaging AND sells more product?  Well, search no more.  This post, from an analysis of managing editor Brandon Copple’s presentation at the 2011 Confab, tells you exactly how Groupon does it, from staffing to style.  Thanks to the over 2,500 who engaged in this little piece of content marketing magic.

Your Klout Score – Why You Need to Care Now

Klout ScoreThere was probably no other post that was as divisive as this one on Klout.  39 comments and 300 tweets from individuals all over the world…some loving Klout, some hating Klout, and some just not sure.  Well the controversy remains, Klout has become a force that all marketers must continue to monitor.  Let’s see what 2012 brings.


Thanks to everyone for a magical 2011.  I’m looking forward to an even more amazing 2012.  And, if you have a chance, be sure to check out these 2012 content marketing predictions from the CMI community.  Well worth 10 minutes of your time.

Author: Joe Pulizzi

Joe Pulizzi considers himself the poster boy for content marketing. Founder of the Content Marketing Institute , Joe evangelizes content marketing around the world through keynotes, articles, tweets and his books, including best-selling Epic Content Marketing (McGraw-Hill) and the new book, Content Inc. Check out Joe's two podcasts. If you want to get on his good side, send him something orange. For more on Joe, check out his personal site or follow him on Twitter @JoePulizzi.

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