Even though 90 percent of marketers are using content marketing, there is still a lot of confusion about what content marketing is and how to get started.
From a definition of just what content marketing is (and is not) to effective content strategy and useful templates, here are some indispensable CMI posts from 2011 to help you clear the confusion and get your content marketing started on a solid, informed foundation.
In this popular post, Joe Pulizzi explains what content marketing is and how it’s different from inbound marketing.
Wondering about the difference between content marketing and content strategy? Kathy Hanbury walks you through what you need to know.
It’s easy to get excited and want to jump into social media, but you need a basic content strategy first. Patricia Redsicker explains why.
It’s essential to have the right process and team in place if you want to have a strong content marketing presence. Joe Pulizzi explains the basics.
If you’re looking for more insights into managing the process, check out this post from Robert Rose.
Not sure if you should do a webinar, write an eBook, or start a blog? This post from Tracy Gold provides an easy-to-understand framework for allocating your content marketing resources.
This checklist from Ahava Leibtag is a great resource if you want to make your content better.
If you like templates, check out this post with some popular templates from our CMI bloggers.
What other questions do you have about content marketing? Or are there any other posts you want to recommend for content marketers who are just starting out? Let us know in the comments.