By Michele Linn published December 28, 2011

Content Marketing Ideas You Don’t Want to Miss: Best from CMI 2011

Regardless of how long you have been doing content marketing, you’re probably always on the lookout for ideas on what kind of content to produce or how to improve the efficiency of what you are doing.

If this describes you, check out some of these popular posts with both general ideas and specific examples.

Content Marketing Playbook 2011: 42 Ways to Connect with Customers

Looking for content marketing ideas for your program? Don’t miss this essential eBook.

5 Steps to Creating an Effective Content Mix

Kathy Hanbury walks you through a series of exercises to help define the right content mix for your business.

8 Content Marketing Initiatives to Seriously Consider in 2012

This presentation from Joe Pulizzi is full of ideas and examples of content initiatives to consider in your 2012 strategy.

Is Your Best Content “Stuck” Inside Your Company?

An exceptional case study from the content marketing trenches: Eloqua is a company that is doing a lot of things right when it comes to content marketing. In this in-depth case study, Joe Chernov walks you through how they do it.

Great Content Starts with Great Questions: Tips for Asking the Right Ones

If you aren’t sure if your content is hitting the mark, check out this post from Dianna Huff to make sure you’re getting to the heart of the matter.

The 5 Types of Content that Grab Attention

Carl Freisen breaks down the 5 different types of content every marketer should consider to grab and hold reader attention.

5 Content Strategies for Boring Brands

Do you work for a company that you consider, uh, shall we say, a bit dull? Have no fear: Patricia Redsicker has some ideas to help.

What if You Sold Waffles with a Side of Content?

Looking for some unconventional ideas for creating content? Here are two case studies from Andrew Davis that will get you thinking.

12 Organizations Doing Content Marketing Right

One of the best ways to get ideas for content is to see what others are doing well. Here are 12 examples of companies that have hit a content marketing sweet spot.

Must-See Content Marketing Examples from 2011

Our CMI bloggers share their favorite content marketing examples they have seen this year.

5 Quick Tips to Make Your Content Live Longer

One of the biggest challenges is producing enough content. Joe Chernov shares ideas on how you can get more out of what you have.

What other tips do you have? Let us know in the comments!

Author: Michele Linn

Michele Linn is the co-founder and chief strategy officer of Mantis Research, a consultancy focused on helping brands create and amplify original research they can use in their marketing. Before starting Mantis, Michele was head of editorial at Content Marketing Institute, where she led the company's strategic editorial direction, co-developed its annual research studies, wrote hundreds of articles, spoke at industry events and was instrumental in building the platform to 200,000 subscribers. In 2015, she was named one of Folio's Top Women in Media (Corporate Visionary). You can follow her on Twitter at @michelelinn.

Other posts by Michele Linn

Join Over 200,000 of your Peers!

Get daily articles and news delivered to your email inbox and get CMI’s exclusive e-book Get Inspired: 75 (More) Content Marketing Examples FREE!