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GM Uses Google Plus for News Distribution to Media

Google PlusIdea today from Mary Henige, director of social media and digital communications for General Motors, from the 2011 Midwest Social Media Summit.

General Motors uses Google+ to distribute the right news to the right groups of people.

Step 1: Set up your Google+ Brand Page (Here is General Motors’ Google Plus Page)

Step 2: Set up your circles (journalists, bloggers, staff, etc.)

Step 3: Distribute extremely rich and interesting news to those circles affected most.

Here is General Motors Google+ post on November 7, 2011:

Welcome to GM’s Social Media Newsroom on Google+. We are using Google+ to grant greater access to media and online publishers. From hangouts with leaders to a more tailored and rich way of delivering information in real time, Google+ has the potential to change the way we engage. We welcome your feedback regarding what you’d like to see here as we explore this new channel together.

This is the first example I’ve heard of a brand using Google + in a creative way, targeting personas with different sets of content.

Very nice (and useful).

Joe Pulizzi

Joe Pulizzi

Joe Pulizzi is the bestselling author of seven content marketing books including his latest, Content Inc. He has founded four companies, including the Content Marketing Institute (CMI), and his newest venture, The Tilt. His podcast series, This Old Marketing with Robert Rose, has generated millions of downloads from over 150 countries. He is also the author of The Random Newsletter, delivered to thousands every two weeks. His Foundation, The Orange Effect, delivers speech therapy and technology services to children in 35 states. Follow him on Twitter @JoePulizzi.