General Motors uses Google+ to distribute the right news to the right groups of people.
Step 1: Set up your Google+ Brand Page (Here is General Motors’ Google Plus Page)
Step 2: Set up your circles (journalists, bloggers, staff, etc.)
Step 3: Distribute extremely rich and interesting news to those circles affected most.
Here is General Motors Google+ post on November 7, 2011:
Welcome to GM’s Social Media Newsroom on Google+. We are using Google+ to grant greater access to media and online publishers. From hangouts with leaders to a more tailored and rich way of delivering information in real time, Google+ has the potential to change the way we engage. We welcome your feedback regarding what you’d like to see here as we explore this new channel together.
This is the first example I’ve heard of a brand using Google + in a creative way, targeting personas with different sets of content.
Very nice (and useful).