By Joe Pulizzi published September 4, 2011

The Best Pizza Box Marketing Ever

A new pizza joint called PizzaBOGO just opened up on the west side of Cleveland. We decided to give it a try.

Yes, the pizza was great…but even more exciting was the pizza box (I know, I’m a marketing geek).

Best Pizza Box Ever

On the box are contact points wherever PizzaBOGO customers are at:

  • Online – Go to the Website
  • Facebook
  • Twitter
  • Text in your order
  • QR Code which takes users directly to the coupons of the day

And, if you want even better offers, just need to sign up for their email alerts.  But it gets better…if you want the best deals on the planet (even better than the email alerts), you can sign up to be part of their BOGOclub where you get their special recipes, coupons and free products (great way to segment their audience and create loyal customers).

I’d make only one recommendation…put a phone number on the box.  Sometimes people still call in for their pizza.

Great pizza…even better marketing.

Author: Joe Pulizzi

Joe Pulizzi considers himself the poster boy for content marketing. Founder of the Content Marketing Institute , Joe evangelizes content marketing around the world through keynotes, articles, tweets and his books, including best-selling Epic Content Marketing (McGraw-Hill) and the new book, Content Inc. Check out Joe's two podcasts. If you want to get on his good side, send him something orange. For more on Joe, check out his personal site or follow him on Twitter @JoePulizzi.

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  • @tkharmonic

    Nice box, smart design. You’re right though, there should be a visible phone number on the box.

  • JD @ Momagement

    As a copywriter I totally appreciate the genius marketing! Is the phone number on the sides on the box?

  • Robin

    I like the box, which is simple and user friendly. It’s a shame the website is not as user friendly and easy to use! The marketing on the box shows a good approach to their customers. But the online content on the web seems a bit too showy when all you want to do is order a decent pizza.
    Thanks for the article Joe!

  • Bill Perry

    The coolest part (for me) is the text shortcode. Seriously? 90210? GENIUS! No way I’ll ever forget that one.

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  • Ben

    This is a cool pizza box, there’s no doubt about it; however, it is missing a few integral things! There is NO incentive! Why should anyone follow them on Facebook or Twitter? Come on. Give a 2 for 1 or discount for that info. It’d be worth it with the right marketing.

    Anyway, the point is that the calls to action are weak because there is no incentive directly on the top of the box. Maybe there’s more info on the napkins or the sides or something, but this image does not show a complete marketing message.

    Good start though.

    Ben Sarma, Lead marketer at IM Vanguard

    • Joe Pulizzi

      Thanks Ben. Good thinking!

    • Ted

      Do you think it really needs that much of a call to action? I don’t. Seeing something like this on a pizza box is so unusual that I think the site of it actually works like a call to action by itself. Having said that, yes, they probably would do better if they incentivized people more.

      And adding the phone number is definitely a no-brainer. You have to wonder how someone so creative could miss something that obvious.

      This place would probably be popular on a college campus.

      • Joe Pulizzi

        Thanks Ted…I actually talked to someone in the Pizza industry that said average orders are doubled when they don’t talk to a real person…so I’m now thinking the phone number was left off on purpose. I had no idea.

  • Beth Marie Robinson

    I think it’s great! It does not matter that they missed a few marks, what matters is that they are working it! Thanks for the share. Nobody is perfect and great advice from all the comments.