By Michele Linn published September 9, 2011

Content Marketing World: Updates From Around The Web

Wow! What an active blogging community we had at Content Marketing World (#cmworld). For those of you who missed the sessions or who couldn’t be in all of the sessions you wanted, here are some posts that cover the highlights of the event.

If you have additional posts about the event, please add them in the comments, and I’ll add them to the list, which is organized by day and speaker. (As a note: At time of initial publication, we have 42 posts on the list, which seems a bit like kismet.)

A HUGE thanks to everyone who participated in, blogged about, and tweeted about Content Marketing World! As Joe said in his closing, we could not have done this without you!

General overview

Three Key Content Marketing World Takeaways
Marketing Trenches – Tracy Gold (@tracycgold)

Content Marketing: from Concept to Cleveland
ContentWise – Kyle Crafton (@ContentWise)

With Big Firms Behind the Curve, Content Marketing Is a Wide Open Field
Ad Age Agency News – Tom Martin (@TomMartin)

Live from Content Marketing World:  Thank you, Joe
Nate Riggs (@nateriggs)

Content Marketing World Review – The Bar Has Been Raised 
Mack Collier (@mackcollier)

7 Things I Learned at Content Marketing World
Kristen Page (@kristypage)

Content Marketing: 5 New Rules We Can’t Ignore
Well Planned Web – Deana Goldasich (@goldasich)

They are blowin’ my mind up at Content Marketing World
Sage Lewis (@sagerock)

4 Must Do’s in Content Marketing Today – Lessons from #CMWorld
Get a Word In – Dechay Watts (@sproutcontent)

The Karma That Comes with Content Marketing
Touch Point City – Vince Giorgi (@vgiorgi)

Content Marketing World Rock n Rolls
Optimize This by Find and Convert –  Bernie Borges (@berniebay)

Cleveland’s Content Marketing World ROCKS!
AcSellerant – Bob Leonard (@acSellerant)

Is Your Content Fascinating or a Commodity?
Webfadds – Scott Frangos (@webfadds)

Three Lessons from a Content Kool-Aid Hangover at #cmworld
Content Marketing World – Jessica Eastman (@JessicaEastman)

A Review of Content Marketing World 2011: The Movement Has Begun
The Sales Lion – Marcus Sheridan (@TheSalesLion)

Putting barriers to your content is a stupid idea (and 22 other things you missed by not attending the 2011 Content Marketing World Conference)
Aztek – Dave (@aztekweb)

Five Key Takeaways From the 2011 Content Marketing World
True SEO and Web Design –  Allie Gray Freeland (@trueseoweb)

Content Marketing World Dénouement: Five Challenges to Chew On
Pole Position Marketing – Jen Carroll

Content Marketing World: 8 Observations and Random Thoughts
King Fish Media – Gordon Plutsky (@GordonPlutsky)

The Behind-the-Scenes Look at Content Marketing World’s Success
Fusionspark Media – Russell Sparkman (@fusionspark)

Content Marketing World Rocks! – CC Chapman (@cc_chapman)

Content Marketing World 2011 – The Event of the Year
hoyreka! – Antonio Gimeno (@Hoyreka)

Content Marketing World Where God Never Blinks
ScentTrail Marketing – Martin Smith (@ScentTrail)

Opening Reception

Content Marketing World Kicks Off at Rock and Roll Hall of Fame
Content Marketing Institute – Michele Linn (@michelelinn)

Sessions from Day 1

Content Marketing World 2011 Diary: Reception and Day 1
Openview – Brendan Cournoyer (@brencournoyer)

7 Takeaways from Content Marketing World (Day 1)
Silver Square – Casey Kenley (@KCKenley)

Content Marketing World Conference in Cleveland: First Impressions #cmworld
Network Solutions – Shashi Bellamkonda (@shashib)

How to Use 7 Fascination Triggers to Captivate Your Audience
Wordview Editing – Patricia Redsicker (@predsicker)
Speaker: Sally Hogshead (@sallyhogshead)

Live From Content Marketing World: Sally Hogshead on The Power of Story
Nate Riggs (@nateriggs)
Speaker: Sally Hogshead (@sallyhogshead)

Storify: Sally Hogshead at Content Marketing World
Network Solutions – Shashi Bellamkonda (@shashib)
Speaker: Sally Hogshead (@sallyhogshead)

The Power of Fascination and Content Marketing
Content Marketing Institute – Michele Linn (@michelelinn)
Speaker: Sally Hogshead (@sallyhogshead)

Sally Says…Be Fascinating In Your Career Planning – Bernie Borges (@berniebay)
Speaker: Sally Hogshead (@sallyhogshead)

Storify: David Meerman Scott at Content Marketing World @dmscott
Network Solutions – Shashi Bellamkonda (@shashib)
Speaker: David Meerman Scott (@dmscott)

Content Marketing World Expert Emphasizes Value of Timeliness
Brafton News (@Brafton)
Speaker: David Meerman Scott (@dmscott)

A Real-Time Blog from the David Meerman Scott Session
Content Marketing Institute – Amanda Maksymiw (@amandamaks)
Speaker: David Meerman Scott (@dmscott)

Sally Hogshead and David Meerman Scott Fascinate and Motivate [Video]
Content Marketing Institute – Michele Linn (@michelelinn)
Speakers:  Sally Hogshead (@sallyhogshead) and David Meerman Scott (@dmscott)

How HP Tackles Content Research [Video] (Michael Procopio)
Content Marketing Institute – Jodi Harris (@Joderama)
Speaker:  Michael Procopio (@MichaelProcopio)

Content Marketing World:  Regina Brett God’s Storyteller
Technorati – Martin Smith (@technorati)
Speaker: Regina Brett

Emotion and Storytelling: Growing Your Small Business/Non-Profit by Pulling Heartstrings
Content Marketing Institute – Katie McCaskey (@KatieMcCaskey)
Speaker: Regina Brett

Storytelling relies on originality, expert advises
VerticalLeap – Deborah Bates (@VerticalLeap)
Speaker: Regina Brett

Content Marketing Technology Cage Match
Content Marketing Institute – Michele Linn (@michelelinn)
Moderator: Robert Rose (@Robert_Rose)

No Theories Allowed: Managing Content Marketing for B2B Brands
Content Marketing Institute – Clare McDermott (@soloportfolio)
Speakers: Arnie Kuenn (@ArnieK), Gary Spangler and Michael Procopio (@MichaelProcopio)

Content From Anywhere to Anywhere
Content Marketing Institute – Manya Chylinski
Speaker: Chris Baggott (@chrisbaggott)

SAS on Results-Driven Blogging for B2B Brands #cmworld
Top Rank – Lee Odden (@leeodden)
Speaker: Alison Bolen (@alisonbolen)

Intel Inside Out: How To Globalize Your Editorial Planning #Cmworld
Top Rank – Lee Odden (@leeodden)
Speaker: Pam Didner (@pdidner)

10 Lessons for Creating a Content Factory: Live from Content Marketing World
Content Marketing Institute – David Drickhamer (@biznotboring)
Speaker: AJ Huisman (@AJHuisman)

10 Steps to Transform a Professional Services Firm Into a Content Factory
PRNews – (@PRNews)
Speaker:  AJ Huisman (@AJHuisman)

How Your Customers Can Be Your Best Keywords
Content Marketing Institute – Ahava Leibtag (@ahaval)
Speaker: Marcus Sheridan (@TheSalesLion)

Marcus Sheridan on the Good, Bad and Ugly of Content Marketing [Video]
Content Marketing Institute – Michele Linn (@michelelinn)

The Rise of SuperFans: Live from Content Marketing World
Content Marketing Institute – Tracy Gold (@tracycgold)
Speakers: Josh Richman (@JoshMRichman) and Keith Blanchard (@KeithBlanchard)

Harnessing the Power of Participation Creation
Content Marketing Institute – Katie McCaskey (@KatieMcCaskey)
Speaker: Andrew Davis (@TPLDrew)

How Sports Teams Court Fans with Content Marketing
The Content Lab – David Deal (@davidjdeal)

The Difference Between Content Marketing and Custom Content
adotas – Andrew Boer (@adotas)

“Being Human Is the New Black”
Summer Thinks – Summer Huggins (@SummerH)

Sessions from Day 2

Content Marketing World 2011 Diary: Day 2
Openview – Brendan Cournoyer (@brencournoyer)

How to Build a Business on the Back of Content with Michael Stelzner and Brian Clark
Content Marketing Institute – Patricia Redsicker (@predsicker)
Speakers: Michael Stelzner (@Mike_Stelzner) and Brian Clark (@copyblogger)

“Writers are Nuts” – Observations from Content Marketing Leaders
The Content Lab – David Deal (@davidjdeal)
Speakers: Michael Stelzner (@Mike_Stelzner) and Brian Clark (@copyblogger)

Content Marketing Fireside Chats
Content Marketing Institute – Manya Chylinski
Speakers: Robert Rose (@Robert_Rose), Barbra Gago (@Barbra Gago), and Bernie Borges (@berniebay)

How to Fast-track Your Career with Content Marketing
The Content Lab – David Deal (@davidjdeal)
Speaker: Bernie Borges (@berniebay)

How to Create a Great Infographic
The Content Lab – David Deal (@davidjdeal)
Speaker: Joe Chernov (@jchernov)

Tips from Ardath Albee on Building a Better Buyer Experience [Video]
Content Marketing Institute – Jodi  Harris (@Joderama)
Speaker: Ardath Albee (@ardath421)

Build a Better Buyer Experience with Marketing Content #cmworld
TopRank – Lee Oden (@leeodden)
Speaker: Ardath Albee (@ardath421)

Content Curation Tips from Pawan Deshpande [Video]
Content Marketing Institute – Jodi  Harris (@Joderama)
Speaker:  Pawan Deshpande  (@TweetsFromPawan)

An Essential Checklist for Creating Valuable Content #cmworld
Worldview_Editing – Patricia Redsicker (@predsicker)

4 Marketing Lessons I Learned From the Muppets
More Key Note – Drew Davis (@TPLDrew)
Speakers:  Drew Davis (@TPLDrew), Jim Kukral (@JimKukral), Jay Baer (@jaybaer), Barbra Gago (@BarbraGago), Ahava Liebtag (@ahaval)

5 Shotgun Content Marketing Sessions Recap the New Black, Something Remarkable, Muppets, Biometrics, and Selling
Content Marketing Institute – Michele Linn (@michelelinn)

Jay Baer on Helping Versus Selling [Video]
Content Marketing Institute – Michele Linn (@michelelinn)
Speaker:  Jay Baer (@jaybaer)

Make Your Content Work for You: 2 Tips from Michael Pranikoff [Video]
Content Marketing Institute – Michele Linn (@michelelinn)
Speaker:  Michael Pranikoff (@mpranikoff)

Curation at Content Marketing World 2011 – What you missed
Curata – Pawan Deshpande (@TweetsFromPawan)

A Content Marketer’s Guide to Social Media & Search Strategy
Top Rank – Lee Odden (@leeodden)
Speaker: Lee Odden (@leeodden)

How to Get Your Content Found: Tips from Content Marketing World
Content Marketing Institute – Amanda Maksymiw (@amandamaks)
Speakers: Lisa LaCour (@llacour), Amy Laskin (@amylsays), Michael Pranikoff (@mpranikoff), Michael Marzec

5 Webinar Must-do’s for Content Marketing
The Content Lab – David Deal (@davidjdeal)
Speaker: Shelley Ryan (@shelleyryan)

Creating Compelling (and Legal) Content in Financial, Healthcare and Other Regulated Industries
Content Marketing World – David Drickhamer (@biznotboring)

Content Marketing World Ends on a Sweaty, Profanity-Laced High Note
Summer Thinks – Summer Huggins (@SummerH)
Speaker: Kevin Smith (@ThatKevinSmith)

Content Marketing Inspiration from Kevin Smith
Content Marketing Institute – Michele Linn (@michelelinn)
Speaker: Kevin Smith (@ThatKevinSmith)

Content Marketing #CMWorld Recap – From the Lips of Silent Bob
PR Newswire – Jaime Singley (@jaimesingley)
Speaker: Kevin Smith (@ThatKevinSmith)

Author: Michele Linn

Michele Linn is the co-founder and chief strategy officer of Mantis Research, a consultancy focused on helping brands create and amplify original research they can use in their marketing. Before starting Mantis, Michele was head of editorial at Content Marketing Institute, where she led the company's strategic editorial direction, co-developed its annual research studies, wrote hundreds of articles, spoke at industry events and was instrumental in building the platform to 200,000 subscribers. In 2015, she was named one of Folio's Top Women in Media (Corporate Visionary). You can follow her on Twitter at @michelelinn.

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  • Dkloter

    Thanks Michele! This is some really great “stuff”. High value content. It could not be ‘tweeted’ though. The link was too long. Keep up the great work!

    • Michele Linn

      Thanks for letting me know of the issue. Twitter usually shortens  the link, so I’ll find out what’s up with this. 

  • Amanda Maksymiw

    Thanks again to Joe and the entire CMI and Junta42 team.  I thought the event was a huge success and I was honored to be around such great thought leaders in the space.  Can’t wait for next year!

    • Michele Linn

      It was so nice to finally meet you, Amanda! It’s fun meeting all of these people I respect so much. Glad you had a great time!

  • Anonymous

    Wow! Thank you for compiling this terrific list Michele. It’s the next best thing to being there. Can’t wait for next year!

    • Michele Linn

      Thanks, Courtney. I’m already excited for next year, too.

  • Dechay Watts

    Hi Michele,
    It was so nice to meet you and the Junta 42 team in person. Thanks for a fantastic event that evoked enough ideas for a year…until the next Content Marketing World!  Not to interfere with the 42 post equilibrium, but here is our list of lessons learned from the experts:

    • Michele Linn

      Thanks, Dechay! I’ll add this to the list. It was great meeting you, too. Hopefully you and Debbie can both attend next year!

  • Scott Frangos

    Excellent CMW — staff hard work really paid off.  Blogged about it here:

  • Vince Giorgi

    Outstanding conference, Michele. Congrats and thanks to you and your colleagues at CMI. I don’t know if I left Cleveland ON something (nod to Kevin) or onto something — or maybe a bit of both. ; )  But after a few days reflection, I wonder if this isn’t the most important #cmworld takeaway for corporate marketing executives.

    • Michele Linn

      Great post! I commented on your blog and added it to the list above. 

  • Ironhide1975

    The conference all around was an AMAZING success. I really felt inspired by the whole event. Cleveland was a good destination but may I recommend Columbus next year. Our convention hall is simply AWESOME! The Renaissance Hotel was okay, as an old building it’s well kept (if not a bit confusing but the signs and people helped to migrate). Rooms were okay (I wish I could of turned the air up more, and what’s with these blinking lights at night?).

    I felt the presenters that were limited to 30 minutes should of been the ones given an hour and vice versa. For example I felt the Dell presentation was way too long, but the Video session by Nate Riggs deserved longer time. Having the one area next to the Expo hall I felt was bad because it made it hard to hear. The projector in the Ambassador room was always blurry, so the need for extra rooms would be something I would recommend for next year.

    The best thing I have to say was the lunch the two days! The salads were simply FANTASTIC and the desserts where delicious. This was a pleasant surprise because most expo lunches suck!

    Kevin Smith in my opinion was a total waste. I was completely embarrassed to be there with my boss and have him talking about penis jokes. For a communicator he did not understanding how to take a breather and let the audience’s mind come to a resting point. We where exhausted after 30 minutes with him. Next year I would recommend Leo Laporte or Adam Curry. These guys have made a REAL business with Podcasting and can communicate like a real human being.

    All in all we felt it was a very worthwhile trip, very well executed and a lot of fun and inspiration. I would made it three days next year and give us Friday to wrap up and leave around noon. Great job guys!

    • Joe Pulizzi

      Ironhide…thank you for the kind words and honest feedback.  Truly appreciate it.

      Regarding Kevin Smith, he is clearly not for everyone.  I probably could have done a better job setting expectations for Kevin’s comedy act versus his closing keynote.  Kevin is raw and definitely NC-17 from a content standpoint.

      Did you have a chance to see his closing keynote?  In my opinion, simply outstanding.  His model is exactly what corporate marketers need to hear.  He has gone outside the traditional distribution model for media and movies and now goes direct to the audience…creating tons of great content through podcasts and more, and then monetizing the model through in person events and direct-for-purchase movies (like his new movie Red State).

      I’m sorry if Kevin offended you.  We definitely had more compliments than not, but yes, some people were offended.  That said, his model is something all of us can learn from.

      Hope to see you in 2012.

  • Jaime Singley

    Here is my take on lessons learned at #CMWorld as it relates to the Kevin Smith Keynote:

  • Jen Carroll

    CM World was my first conference as an “official” content marketer. Wow! What a great start to this phase of my career. I’m totally biased, so I’d love to keep the conference in Northeast Ohio. Again, kudos to your team on running such a well-organized and star-studded event for our industry. 

    I felt compelled to blog about my experience (I don’t know why) and wrote, “Content Marketing World Dénouement: Five Challenges to Chew
    On” at keynote speakers certainly got everyone motivated and dreaming of all the possibilities. And I loved the case studies and how-to’s presented by Michael Weiss, Ellen Moreau, Simon Kelly, Alison Bolen, Pam Didner, Robert Rose, Ernie Borges, Katie Herbst, Brent Williams, Scott Linabarger, Lee Odden, Susan McKittrick and Jason Falls. And, of course, I was indeed sorry there was only one me! So, I’m looking forward to reviewing the other presentations and any videos that may become available.What I would recommend is wrapping up earlier on the last day. By 4:15 p.m. on Thursday, I was on overload and not ready for any additional keynotes.

  • Jen Carroll

    Oooops! The link to my blog ended up broken.

  • Amber Ricchetti

    Great compilation! Content Marketing World is far and wide the best conference I’ve ever been to. 🙂

    Here’s a recap blog post from VerticalResponse:

    Why Storytelling is Important + Other Lessons from Content Marketing World

  • Anonymous

    I wrote this two days ago: