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Content Marketing Playbook 2011 – 42 Ways to Connect with Customers [free eBook]

Editor’s note: Our Content Marketing Playbook is back, by popular demand. Check out our 2016 version. 

After months of work, the Content Marketing Playbook is finished. A big thanks to Jonathan Kranz, who worked with me to put this together, and our sponsors PR Newswire and Eloqua for making this possible.

What is the Content Marketing Playbook?

Content Marketing PlaybookThis year’s Playbook consists of 42 different content marketing tactics, all ranked in popularity by the CMI community.  The top 10 include:

  1. Blog
  2. Enewsletter
  3. White Paper
  4. Article
  5. eBook
  6. Case Study
  7. Testimonials
  8. Microblogging (i.e., Twitter)
  9. Webinar/Webcast
  10. Video

New for 2011

This year’s Playbook includes five brand new tactics added from the community, including:
  1. Infographics
  2. Online Survey Research Project
  3. Discussion Forum
  4. iPad Application
  5. Multimedia Content Platform

How about Case Studies?

In addition to the 42 tactics, we’ve included over 50 different case study examples to help point you in the right direction, with links to the sample projects, from the likes of IBM, Kelly Services, OpenView Venture Partners, DeLoitte and more (as well as our own from the Content Marketing Institute).

Joe Pulizzi

Joe Pulizzi

Joe Pulizzi is the bestselling author of seven content marketing books including his latest, Content Inc. He has founded four companies, including the Content Marketing Institute (CMI), and his newest venture, The Tilt. His podcast series, This Old Marketing with Robert Rose, has generated millions of downloads from over 150 countries. He is also the author of The Random Newsletter, delivered to thousands every two weeks. His Foundation, The Orange Effect, delivers speech therapy and technology services to children in 35 states. Follow him on Twitter @JoePulizzi.