By Joe Pulizzi published August 10, 2011

Content Marketing Playbook 2011 – 42 Ways to Connect with Customers [free eBook]

After months of work, the Content Marketing Playbook is finished. A big thanks to Jonathan Kranz, who worked with me to put this together, and our sponsors PR Newswire and Eloqua for making this possible.

What is the Content Marketing Playbook?

Content Marketing PlaybookThis year’s Playbook consists of 42 different content marketing tactics, all ranked in popularity by the CMI community.  The top 10 include:

  1. Blog
  2. Enewsletter
  3. White Paper
  4. Article
  5. eBook
  6. Case Study
  7. Testimonials
  8. Microblogging (i.e., Twitter)
  9. Webinar/Webcast
  10. Video

New for 2011

This year’s Playbook includes five brand new tactics added from the community, including:
  1. Infographics
  2. Online Survey Research Project
  3. Discussion Forum
  4. iPad Application
  5. Multimedia Content Platform

How about Case Studies?

In addition to the 42 tactics, we’ve included over 50 different case study examples to help point you in the right direction, with links to the sample projects, from the likes of IBM, Kelly Services, OpenView Venture Partners, DeLoitte and more (as well as our own from the Content Marketing Institute).

Author: Joe Pulizzi

Joe Pulizzi considers himself the poster boy for content marketing. Founder of the Content Marketing Institute, Joe evangelizes content marketing around the world through keynotes, articles, tweets and his books, Managing Content Marketing and Get Content Get Customers. Joe's latest book is Epic Content Marketing (McGraw-Hill). If you want to get on his good side, send him something orange. For more on Joe, check out his personal site or follow him on Twitter @JoePulizzi.

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