By Clare McDermott published July 11, 2011

New Issue of CCO – It’s All About Innovation

Don’t forget our July issue of CCO magazine when you pack for the beach this month!

You’ll want to flip through Jeremy Victor’s countdown of most innovative content marketing projects… our Fab 15! For you CMI groupies, a few of our Fab 15 may look familiar (Eloqua and Velocity Partners make the list) but Jeremy also includes fresh new entrants, such as the video documentary produced by F-Secure to commemorate the anniversary of the first PC virus.

In case you haven’t guessed, our July issue is all about innovation. The word seems to cause as much eye-rolling as interest these days in large part because everyone’s striving for innovative content marketing, but no one really seems to know what it means.

Until they see it, of course.

One of my favorite articles this month is about Tom Fishburne, the Marketoonist. Tom is a Harvard Business School grad who enjoyed all kinds of success as a brand manager for companies like Method and Häagen-Dazs. But Tom also loved to doodle. One day, he walked away from all his successes in corporate life and started a cartooning company. Yes, I repeat: Tom and his company,, offer serial cartoons to companies hoping to build a following through humor (sometimes fairly edgy humor).

And here’s the part that amazes me most: The reason why Marketoonist cartoons work so well is that most people don’t get the joke. For example, one of Tom’s clients is CaseCentral, a software company that offers e-discovery services in the legal field, has developed a loyal following through its weekly cartoon. But if you are not a lawyer, chances are you just won’t get this joke. What makes Marketoonist cartoons so shareable is largely the ‘inside joke’ quality to his strips.

So again, don’t ask me to define innovation. But if you asked me for an example, I would confidently point to the Marketoonist.

Now go pack your sunscreen and enjoy our July issue!

Author: Clare McDermott

Clare McDermott is the editor of Chief Content Officer magazine and owner of SoloPortfolio, a Boston-based content marketing provider for professional service firms.You can follow her @soloportfolio.

Other posts by Clare McDermott

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