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Why Are You Failing at Content Marketing [Full Presentation Video]

Big thanks to the folks at Fusionspark Media, who run the Langley Center for New Media, for making this keynote presentation (Why You Are Failing at Content Marketing and How to Fix It) available from their successful content marketing retreat a few months back.

Specifically in this full presentation/video, I cover:

  • What is content marketing?
  • Why the barriers to entry have been lifted for non-media companies, presenting an opportunity never before available.
  • The difference between publishers and non-publishers (an important distinction).
  • 10 reasons why companies fail at content marketing and how to fix it.

Did I miss any?

Now grab a PBR and enjoy the presentation.

Content Marketing Retreat Keynote Address by Joe Pulizzi from Fusionspark Media, Inc. on Vimeo.

Joe Pulizzi

Joe Pulizzi

Joe Pulizzi is the bestselling author of seven content marketing books including his latest, Content Inc. He has founded four companies, including the Content Marketing Institute (CMI), and his newest venture, The Tilt. His podcast series, This Old Marketing with Robert Rose, has generated millions of downloads from over 150 countries. He is also the author of The Random Newsletter, delivered to thousands every two weeks. His Foundation, The Orange Effect, delivers speech therapy and technology services to children in 35 states. Follow him on Twitter @JoePulizzi.