By Joe Pulizzi published May 6, 2011

What’s the Right Frequency for Blog Posts?

I was asked this same question in three consecutive days this week.

So, how many blog posts make the correct frequency for corporate bloggers?

When I asked the question back to those people, I received the following answers:

  • Two times per month
  • Once per week
  • At least once per month

The correct answer is this…as long as the blog post serves these two goals it’s worth doing a post:

  1. Is a compelling and interesting story to your target audience (the reader), and
  2. Serves the objective for your blog

If that means five posts per week, great.  If it’s one per week, that’s fine to.  Focus on whether or not you have a story worth telling.

This, combined with consistency, is the key.  Any content marketing initiative is a promise to your customers.  Once you find a frequency, such as two times per week, you need to stay with that frequency to keep your content promise.

Remember, like it or not, you are a publisher.  The best publishers in the world develop compelling stories AND do so on a consistent basis.  Make sure you are doing both.

Author: Joe Pulizzi

Joe Pulizzi considers himself the poster boy for content marketing. Founder of the Content Marketing Institute , Joe evangelizes content marketing around the world through keynotes, articles, tweets and his books, including best-selling Epic Content Marketing (McGraw-Hill) and the new book, Content Inc. Check out Joe's two podcasts. If you want to get on his good side, send him something orange. For more on Joe, check out his personal site or follow him on Twitter @JoePulizzi.

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  • Terri L Maurer

    So refreshing to find someone gutsy enough to state clearly that there is no magic formula when it comes to blog frequency. More important is planning and setting goals, then meeting them,

    • Joe Pulizzi

      Thanks Terri…I wish there were, but like you said, there is no silver bullet. No marketer ever likes the answer “it depends”, but that’s always the answer depending on the marketing objectives and the needs of the audience. Thanks for the comment!

      • Barrett Joseph Rossie

        Joe, I agree with Terri completely. Well done.

  • Christina Pappas

    I think every blogger, just starting out or established, asks this question. Especially if there are no comments and subscribers are not going up. I think it takes practice. When our blog was created, it was done to ‘check the box’ and say ‘look, we have a blog and we are blogging’ but the blogs were sporadic and inconsistent. We then committed to writing at least once per day. Some were good and some were just ‘phoning it in’ articles but we reached our goal. Scaling back, we now post 3 times per week and then do a news recap on Fridays leveraging and sharing content from other sources. This seems to be working and gives me the flexibility to post more if I have something interesting to write about that just cannot wait or a reaction-style post to a current news item or research report. The answer to this question is really ‘it depends’ isnt it? Yet, we still keep asking. Thanks for your thoughts Joe!

  • Katherine

    I was wondering this myself not so long ago, like you say as long as the content is relevant and keeps the reader interested it doesn’t matter how many times a week you post.

  • Brody Dorland

    Right on Joe…As companies start to take on blogging, I think it’s key for them to really get in a publisher mindset and work towards creating blog that subscribers/readers love and demand. For example, if a company were to create a great monthly magazine that people love to get every month, then what would happen if they just decided to not publish it one month? Companies need to pick a frequency that is sustainable for the long term and that frequency should be determined by their ability to create great, valuable content that aligns with their content strategy and business objectives.

  • Marcus Sheridan

    Hey Joe, well said my friend. I think this is the best posting schedule– How often can you write GREAT stuff while also focusing on your community and networking properly? For me, these different areas are inseparable, and as you said, vary from person to person, business to business, and niche to niche.


  • Sweta Patel

    Great post! I love the truth in this. There are so many people who are looking for the key to success and the formula to master social media. Have they thought about actually just simply participating? Starting to participate in social networks, create communities, and building relationships?


  • Cindy Lavoie

    I do a lot of blog reading, and return often to the sites that update frequently and consistently have something valuable to say. They have become my ‘news’ sources as well as my favorite ‘columnists’ — the 2 things I’ve always turned to traditional media for. And, not coincidentally, they appear to be written by bloggers who make money from their blog. They are, in fact, publishers.

    However, if you have a business to run or a day-job to do, you can’t possibly post as frequently as these ‘publisher’ sites. So, you need to think differently about your goals. Instead of trying to be a definitive source of news or commentary, a less-frequent blogging schedule can aim for other goals such as 1) evergreen educational content aimed at direct customers and searchers, 2) periodic entertainment for a lighter touch on a focused topic, 3) ‘curator’ posts that filter content from many sources to a distinct audience, 4) other specific goals.

    I think the key in choosing how often to blog is to ‘train’ your audience, through consistency, on what sort of content and frequency to expect so they know whether and when to return (or subscribe).

  • Nick Stamoulis

    It depends on the industry and the company, but at least twice a week is ideal. It’s important to establish a schedule and stick to it. Visitors become used to the routine and if it’s interrupted they can become frustrated. Don’t frustrate your loyal readers!

  • Emily Carter

    This post is very true. The main focus should be providing compelling, relevant information to the consumers, so that they are able to find you when they are seeking the information that they need. As long as the blog is updated enough to maintain the readers’ interest, there is no special formula for the number of times you are supposed to update.

    We also wrote a blog post with tips about blogging. You can find it at !

  • Kaushiki Chatterjee

    Does publishing contents on a daily basis enhances or disrupts the product marketing? What should be the frequency of publishing a quality content with proper & genuine story telling abilities?