I was asked this same question in three consecutive days this week.
So, how many blog posts make the correct frequency for corporate bloggers?
When I asked the question back to those people, I received the following answers:
- Two times per month
- Once per week
- At least once per month
The correct answer is this…as long as the blog post serves these two goals it’s worth doing a post:
- Is a compelling and interesting story to your target audience (the reader), and
- Serves the objective for your blog
If that means five posts per week, great. If it’s one per week, that’s fine to. Focus on whether or not you have a story worth telling.
This, combined with consistency, is the key. Any content marketing initiative is a promise to your customers. Once you find a frequency, such as two times per week, you need to stay with that frequency to keep your content promise.
Remember, like it or not, you are a publisher. The best publishers in the world develop compelling stories AND do so on a consistent basis. Make sure you are doing both.