By Joe Pulizzi published April 22, 2011

Businesses Storytelling [Infographic]

Here’s an interesting infographic from Fathom on the power of storytelling that I wanted to share.

A great reminder that the creation of valuable, compelling stories on a consistent basis can maintain or change the behavior of your target audience. Content marketing.

Great stuff!

Fathom Infographic

Author: Joe Pulizzi

Joe Pulizzi is the Founder of Content Marketing Institute, a UBM company, the leading education and training organization for content marketing, which includes the largest in-person content marketing event in the world, Content Marketing World. Joe is the winner of the 2014 John Caldwell Lifetime Achievement Award from the Content Council. Joe’s the author of five books, including his latest, Killing Marketing. His third book, Epic Content Marketing was named one of “Five Must Read Business Books of 2013” by Fortune Magazine. If you ever see Joe in person, he’ll be wearing orange. Follow him on Twitter @JoePulizzi.

Other posts by Joe Pulizzi

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  • Christine Heneise

    Gebardi brand…An example of great storytelling with a startup brand. In 11 months, the brand went from serving 1 store to just under 50 stores with no outside representation, no ad agency, no print or broadcast advertising…just word of mouth. The company story is carried out not only on the website, but also in Facebook and on product packaging. The story is also told at product demos…where people come and fall in love with the brand.

  • Chris Piekarz

    Excellent post – the graphic really hammered home the points of storytelling in an imaginative and memorable way. What is your favorite post that tells a “campfire” story?

  • Tony Gnau

    Really nice job. It’s a great message for PR types, marketing folks, and CEO’s alike.

    Storytelling builds a genuine connection, and that’s something all businesses should embrace.

  • Becky Rasmussen

    Great graphic — I’ve already printed a copy out and taped it to my door!

  • Katherine

    Really great way of getting these pointers across much more interesting than standard bullet points

  • Sangram Vajre

    Simply love this Infographic. Want to print and put it front of me all the time,