By Joe Pulizzi published February 23, 2011

The ABC’s of Content Marketing

The majority of my posts are hopefully either thought provoking or instructional…this one could be both or neither.  Maybe you’ll have a little fun with me on this AtoZ content marketing journey.  If you have any of your own, please add them with the highlighter tool.

Association

Have you considered starting a for-profit association/ learning center / institute as part of your content marketing? Here’s one example.

Blogging

Can be the center of your content marketing universe. Here are 10 blogging tips for beginners and experts to get you started.

Content Marketing World

The largest content marketing event…don’t miss it. BONUS: C for the Chemistry of Content (my wife’s favorite post). C for Calendar.  Here’s how to put one together.

Dlvr.it and Dropbox

Two services, one for tracking social media, and one for collaborating with documents, that are must haves in the content marketing arsenal.

eNewsletters

Still one of the best ways to gather opt-in email addresses.  Although most still call for the death of the enewsletter, open rates have held steady for years. BONUS:  20 tools for Measuring Engagement

Free

95% of your content should be given away without subscription or gate. There is a time and a place for gated content, but not if you want people to share it.  Here’s a case study from David Meerman Scott on why you may want to tear down your content walls.

Get Content Get Customers

The handbook for Content Marketing. Best used to convince executives why they need to find their story.

Highlighter

A cool new tool that I just installed on my blog that can comment inline in my WordPress blog.  Just select some copy in this post and see what happens.

Influencers

Critical to executing an effective content marketing strategy.

Junta42 Top Blogs

The leading content marketing thought leaders in the world all in one place.

Klout

Possibly the best way available to find and track influencers.

Library Marketing

It’s not information overload, it’s filter failure. – Clay Shirky

Metrics

Here’s the metrics you should be tracking for blogging success.

Numbers

Use them often in blogging, articles and more.  Here’s why and why.

Outsourcing

Here’s the stats.  Here’s how to.  Here’s where to.  Bonus: Orange

Print

Print is still incredibly important in the content mix.  Look out for print opportunities.

QR Codes

The savior for print response? Here’s 4 tips to get started with QR Codes.

Repurpose

Possibly the ultimate content marketing advantage.  Here’s one wayhere’s anotherhere’s another.

Social Media = Sales Conversions

A wonderful case study that tells us how.

Thirty

Content Marketing Commandments to live by…

Usability Testing

Don’t knock it if you haven’t tried it.

Video

Here’s how to plan it.  Here’s how to budget for it.

Web Analytics

Here are ways to find content ideas in your web analytics.

X Will Happen

Content marketing success?  Go on, prove it.

Yahoo!

The company that gave up search to go after content. The recent Huffington Post deal with AOL says that Yahoo! may have been on to something.  Time will tell.

Zipcast

One-click online meetings from Slideshare.  Worth the look.

Hope you enjoyed this alphabetical journey through content marketing.

Author: Joe Pulizzi

Joe Pulizzi considers himself the poster boy for content marketing. Founder of the Content Marketing Institute, Joe evangelizes content marketing around the world through keynotes, articles, tweets and his books, Managing Content Marketing and Get Content Get Customers. Joe's latest book is Epic Content Marketing (McGraw-Hill). If you want to get on his good side, send him something orange. For more on Joe, check out his personal site or follow him on Twitter @JoePulizzi.

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  • http://HeidiCohen.com Heidi Cohen

    Joe–The entire alphabet filled with useful content tools. What a great addition to the #BloggerLove contest. Happy marketing, Heidi Cohen