By Michele Linn published December 21, 2010

The How-to of Content Marketing: 10 Posts to Get You Started

One of the things I love about my job as the editor of this blog is that I get to work with – and read – thoughts from my favorite content marketers. I learn something new every day.

We’re in the process of updating our website (lots more content coming your way in 2011!), and I re-visited all of the posts recently. So many great gems in here, and in the spirit of an end-of-the-year wrap up, I wanted to share some of my favorite how-to posts that walk you through various aspects of content marketing.

3 Strategies for Changing Your Company Culture to Support Content Marketing
Do you embrace the concept of content marketing but don’t know how to get buy-in from your organization? Follow these tips from Nate Riggs.

How to Start Content Strategy: The Discovery Phase
It’s natural to want to jump right into content creation, but it’s best to start with your content strategy. Chris Moritz lays out the steps to do this (and he takes it a step further when he shows you how to develop your strategic pillars).

10 Ways to Make Content More Engaging
We did a series of posts on making content more engaging, which was the top challenge identified by B2B marketers in the Junta42/MarketingProfs study. Here’s one post from the series that talks about how to make content more engaging.

20 Clues to Find the B2B Content Your Audience Really Wants
One of the themes running through a number of ours posts is how to get ideas on content to create. You can check out a number of posts on this topic, but here are 20 ideas from Elizabeth Sosnow.

How To Reformat, Repurpose and Resurrect the Existing Content In Your Organization
Once you know what you want to write about, you want to get the most “bang for your buck.” Our contributors have often written about repurposing content, but here’s one to get your started from Russ Henneberry.

How to Find the Right Keywords for Your Content Marketing Efforts
People always talk about optimizing content for your keywords, but that assumes you know what the right keywords are. This is a great post from Elise Redlin-Cook on how to do just that.

How to Effectively Manage the Content Marketing Process
One of the challenges of content marketing is ironing out the process on how to make content a core capability. Joe Pulizzi has some ideas on how to operationalize your content marketing efforts.

How to Put Together an Editorial Calendar for Content Marketing
This is my favorite post I wrote all year because it is a template of something I use every day. I couldn’t do my job without my editorial calendar!

Developing a Social Media Conversation Calendar
Do you want to get yourself organized when it comes to social media? Check out this post from Debbie Williams with a simple template anyone can use to help them be more consistent.

Content Marketing Metrics for Newbies: 28 Content-Related Measures to Track
A lot of marketers are wondering how to measure their content marketing to see if it’s working. Here’s a checklist from Heidi Cohen to help you get started.

What are your favorite content marketing posts from the year – from this site or anywhere else?

Author: Michele Linn

Michele is the Vice President of Content at the Content Marketing Institute. She is one of those people who truly loves what she does and who she works with. You can follow her on Twitter at @michelelinn.

Other posts by Michele Linn

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  • http://twitter.com/RedlinCook Elise Redlin-Cook

    Thanks so much for including my post! All of these posts have great info in them and I’m proud to be a part of such an informative and engaging blog! I’m so excited for everything that 2011 will bring!