By Joe Pulizzi published October 14, 2010

10 Useful Content Marketing Resources

We’ve been working on a web content inventory and ran through a number of oldie-but-goodie content marketing resources. Hope they’re helpful.

The Content Marketing Playbook
Our most popular eBook…42 different ways to leverage content marketing. Includes over 50 case studies. Here’s the Spanish version.

20 Questions to Ask Before You Launch Your Content Project
Before you launch, be sure to read these 20 important questions.

100 Social Media & Content Marketing Predictions for 2010
Almost ready to dig into the 2011 edition.  This one is a classic. Some are even right.

30 Content Marketing Truths
One of my favorite posts of all time.  Print and save.

42+ Social Media Marketing Tools
Still the 2nd most popular post in Junta42 blog history.

2010 B2B Content Marketing: Benchmarks, Budgets and Trends
Incredibly powerful research from MarketingProfs and Junta42.

7 Reasons Print Will Make a Comeback in 2011
I still believe this. One reason why we are launching a magazine.

How to Put together an Editorial Calendar for Content Marketing
One of my favorites from Michele Linn with the Content Marketing Institute.

How to Effectively Manage the Content Marketing Process
Struggling with content marketing madness? This will help.

Five Reasons Why Content Strategy Comes Before Social Media
It was right then, and right today…social media doesn’t work without a story.


Author: Joe Pulizzi

Joe Pulizzi is the Founder of Content Marketing Institute, a UBM company, the leading education and training organization for content marketing, which includes the largest in-person content marketing event in the world, Content Marketing World. Joe is the winner of the 2014 John Caldwell Lifetime Achievement Award from the Content Council. Joe’s the author of five books, including his latest, Killing Marketing. His third book, Epic Content Marketing was named one of “Five Must Read Business Books of 2013” by Fortune Magazine. If you ever see Joe in person, he’ll be wearing orange. Follow him on Twitter @JoePulizzi.

Other posts by Joe Pulizzi

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  • Cindy Lavoie

    Great collection – thanks for the list. The more I work in Internet Marketing & SEO the more convinced I become that Content Marketing is both the more strategic form of SEO and also the future of the profession. It’s the natural evolution of SEO from its early technical orientation to a core marketing focus.

  • Eddie Gear

    Excellent resources. Thanks for sharing them.

  • Chrise

    I would add Ken Evoy’s Make your content presell. Wonderfully explains why content is king and although a little dated, it is an excellent resource. And you can download it free here:

  • Greg Taylor

    This list is a great resource for content marketing. Thanks for compiling the list and posting.

  • Steve Mills

    Great site, very interesting articles.